Rtd Coffee in Estonia

Rtd coffee started to re-emerge in 2011 due to the launch of Hustler Coffee by Viru Õlu AS, Eesti. In addition, there were a few very marginal brands present in Rtd coffee in 2011. However total volume and current total value sales of Rtd coffee remained negligible in 2011 as Rtd coffee is unfamiliar to Estonians.

Euromonitor International's Rtd Coffee in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtd Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Rtd Coffee: Volume 2006-2011
Table 2 Off-trade Sales of Rtd Coffee: Value 2006-2011
Table 3 Off-trade Sales of Rtd Coffee: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Rtd Coffee: % Value Growth 2006-2011
Table 5 Company Shares of Rtd Coffee by Off-trade Volume 2007-2011
Table 6 Brand Shares of Rtd Coffee by Off-trade Volume 2008-2011
Table 7 Company Shares of Rtd Coffee by Off-trade Value 2007-2011
Table 8 Brand Shares of Rtd Coffee by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of Rtd Coffee: Volume 2011-2016
Table 10 Forecast Off-trade Sales of Rtd Coffee: Value 2011-2016
Table 11 Forecast Off-trade Sales of Rtd Coffee: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of Rtd Coffee: % Value Growth 2011-2016
Executive Summary
Receding Economic Downturn Positively Impacts Soft Drinks
Economy Brands Decrease Slightly in Popularity
Raising Competition Enlivened the Market
Supermarkets Strengthens Its Leading Position in 2011
Further Improvement in Soft Drinks Expected Over the Forecast Period
Appendix
Fountain Sales in Estonia
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (Rtd) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (Rtd) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Estonia
Market Data
Table 40 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 42 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 44 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016
Table 46 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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Related research categories

By sector: Coffee (in Hot drinks)

By market: Estonia (in Europe)