RTD Coffee in Bulgaria

There are couple of well-established international brands competing on the RTD coffee market in Bulgaria. Nestlé Bulgaria is competing with its Nescafé Xpress brand. Despite that RTD coffee products existed on the market for several years, to a large extent Nestlé Bulgaria pioneered this category because it was the first company to launch an advertising campaign and promote the category, parallel with its brand. However, since Nescafé Xpress was launched in 2008, it did not popularise the whole...

Euromonitor International's RTD Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 7 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Executive Summary
the Effects of the Crisis Are Weakening
Healthy and Modern Products Continue To Win Loyal Consumer Base
Concentration Strengthens Positions of Multinational Companies
Volume Sales Dominated by Off Trade, As on Trade Generates Value
Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher
Key Trends and Developments
Financial Crisis Did Not Affect Soft Drinks Sales in 2011
Soft Drinks Production To Become More Concentrated
Producers Differentiate Their On- and Off-trade Lines
Pet Packaging Continues To Dominate Whilst Glass Bottles Decline
Modern Retail Trade Takes Share From Traditional Channels
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 32 Penetration of Private Label by Category by Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: Bulgaria (in Europe)