RTD Coffee - Brazil

RTD coffee remains very much a niche product in the Brazilian market. Cultural factors strongly favouring the drinking of hot coffee continue to hinder the penetration of this type of soft drink among Brazilians, although it recorded strong growth in sales in both volume and value terms in 2010. Sales of RTD coffee are largely confined to channels such as bakeries and forecourt retailers. Sales in self-service retailers, such as supermarkets and hypermarkets, remain negligible, as these...

Euromonitor International's RTD Coffee in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtd Coffee in Brazil
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Fifa World Cup was Key To Carbonate Sales Growth
Shortage of Aluminium Cans Leads To Alternative Strategies
"healthy" Soft Drinks Attracting More Local Players
On-trade Increasing Importance in Some Categories
Positive Outlook for Soft Drinks
Key Trends and Developments
Shortage of Aluminium Cans Forces Players To Be Creative
Energy Drinks Experience Vigorous Growth, Lacking the Negative Image They Have in Other Markets
More Local Players Entering "healthy" Soft Drinks Categories
Strong Powder Concentrates Sales in the Northeast Region Attract Investment
2010 Fifa World Cup was Key in Positive Carbonates Sales
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Soft Drinks (RTD) by Total Volume 2006-2010
Table 14 Brand Shares of Soft Drinks (RTD) by Total Volume 2007-2010
Table 15 Company Shares of On-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 19 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 20 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 21 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 22 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 23 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 24 Penetration of Private Label by Category by Value 2005-2010
Table 25 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 30 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 31 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in Brazil
Table 34 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 35 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 36 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 37 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 38 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 39 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 40 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 41 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Cia Brasileira De Bebidas
Strategic Direction
Key Facts
Summary 2 Cia Brasileira de Bebidas: Key Facts
Summary 3 Cia Brasileira de Bebidas: Operational Indicators*
Summary 4 Cia Brasileira de Bebidas: Operational Indicators for Non-alcoholic Drinks in Brazil
Company Background
Production
Summary 5 Cia Brasileira de Bebidas: Production Statistics 2009
Competitive Positioning
Summary 6 Cia Brasileira de Bebidas: Competitive Position 2010
Coca-Cola Indústrias Ltda
Strategic Direction
Key Facts
Summary 7 Coca-Cola Indústrias Ltda: Key Facts
Summary 8 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Production
Summary 9 Coca-Cola Indústrias Ltda: Production Statistics 2009
Competitive Positioning
Summary 10 Coca-Cola Indústrias Ltda: Competitive Position 2010
Empresa Brasileira De Bebidas E Alimentos Ltda
Strategic Direction
Key Facts
Summary 11 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Summary 12 Empresa Brasileira de Bebidas e Alimentos SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2010
Empresa De Águas Ouro Fino Ltda
Strategic Direction
Key Facts
Summary 14 Empresa de Águas Ouro Fino Ltda: Key Facts
Company Background
Production
Summary 15 Empresa de Águas Ouro Fino Ltda: Production Statistics 2009
Competitive Positioning
Summary 16 Empresa de Águas Ouro Fino Ltda: Competitive Position 2010
General Brands Do Brasil Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 17 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 18 General Brands do Brasil Indústria e Comércio: Operational Indicators
Company Background
Production
Summary 19 General Brands do Brasil Indústria e Comércio Ltda: Production Statistics 2009
Competitive Positioning
Summary 20 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2010
Indaiá Brasil Águas Minerais Ltda
Strategic Direction
Key Facts
Summary 21 Indaiá Brasil Águas Minerais Ltda: Key Facts
Summary 22 Indaiá Brasil Águas Minerais Ltda: Operational Indicators
Company Background
Production
Summary 23 Indaiá Brasil Águas Minerais Ltda: Production Statistics 2009
Competitive Positioning
Summary 24 Indaiá Brasil Águas Minerais Ltda: Competitive Position 2010
Primo Schincariol Indústria De Cervejas E Refrigerantes Ltda
Strategic Direction
Summary 25 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Key Facts
Summary 26 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 27 Primo Schincariol Indústria de Cervejas e Refrigerantes SA: Competitive Position 2010
Sucos Del Valle Do Brasil Ltda
Strategic Direction
Key Facts
Summary 28 Sucos Del Valle do Brasil Ltda: Key Facts
Company Background
Production
Summary 29 Sucos Del Valle do Brasil Ltda: Production Statistics 2009
Competitive Positioning
Summary 30 Sucos Del Valle do Brasil Ltda: Competitive Position 2010
Wow Indústria E Comércio Ltda
Strategic Direction
Key Facts
Summary 31 Wow Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 32 Wow Indústria e Comércio Ltda: Production Statistics 2007
Competitive Positioning
Summary 33 Wow Indústria e Comércio Ltda: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade Sales of RTD Coffee: Volume 2006-2010
Table 43 Off-trade Sales of RTD Coffee: Value 2006-2010
Table 44 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2010
Table 45 Off-trade Sales of RTD Coffee: % Value Growth 2006-2010
Table 46 Company Shares of RTD Coffee by Off-trade Volume 2006-2010
Table 47 Brand Shares of RTD Coffee by Off-trade Volume 2007-2010
Table 48 Leading Flavours for RTD Coffee: % Volume Breakdown 2005-2010
Table 49 Company Shares of RTD Coffee by Off-trade Value 2006-2010
Table 50 Brand Shares of RTD Coffee by Off-trade Value 2007-2010
Table 51 Forecast Off-trade Sales of RTD Coffee: Volume 2010-2015
Table 52 Forecast Off-trade Sales of RTD Coffee: Value 2010-2015
Table 53 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
Table 54 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2010-2015

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Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: Brazil (in South America), Brazil (in BRICM)