Royal Unibrew A/S in Alcoholic Drinks (Denmark)
Royal Unibrew A/S aims to consolidate and strengthen its position as a leading regional brewer in a number of Western and Eastern European markets through brand and product innovation in both beer and soft drinks, and further strengthen its relationship with retailers. Brand and product innovation is particularly aimed at reaching broader consumer target groups through new product types, such as vitamin water, 100% juice, and beer products, in more youthful bottle designs and brand profiles.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Alcoholic Drinks market;
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Table of contentsStrategic Direction
Summary 1 Royal Unibrew A/S: Key Facts
Summary 2 Royal Unibrew A/S: Operational Indicators
Summary 3 Royal Unibrew A/S: Production Statistics 2012
Summary 4 Royal Unibrew A/S: Competitive Position 2012
Related research categories
By company: Royal Unibrew
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Current time at just-drinks headquarters: 6:12pm (Sunday, 16 March 2014)