Royal FrieslandCampina NV in Soft Drinks (Netherlands)

Royal FrieslandCampina NV in Soft Drinks (Netherlands)

Published: February 2016
Publisher: Euromonitor International
Product ref: 252818
Pages: 2
Format: PDF
Delivery: Immediate download

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The strategic focus of Royal FrieslandCampina is on dairy and cheese. Juice is not a major focus area in the overall strategy of the company. This does not mean, however, that the company is not investing in its juice brands. Research and development, as well as marketing and promotion of its new and existing ranges, are still important as the company does not wish to lose its leading position in juice.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product Coverage
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data Coverage
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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Related research categories

By sector: Soft drinks, General drinks

By market: Netherlands (in Europe)


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