Ron Santa Teresa CA in Alcoholic Drinks (Venezuela)

Ron Santa Teresa CA in Alcoholic Drinks (Venezuela)

Published: August 2014
Publisher: Euromonitor International
Product ref: 219058
Pages: 3
Format: PDF
Delivery: Immediate download

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Ron Santa Teresa will continue to focus on retaining consumers in standard rum, where volume sales are high, and to capture upper-income consumers in order to boost value sales. Ron Santa Teresa relies on digital marketing and social networking and currently has a below the line campaign called "We play rugby and make rum" aimed at youths in the areas of the Hacienda Santa Teresa.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Related research categories

By sector: General alcohol, General drinks

By market: Canada (in North America), Venezuela (in South America)


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