Ron Santa Teresa CA in Alcoholic Drinks (Venezuela)
Ron Santa Teresa will continue focusing its strategic direction to retain consumers in the standard rum category, which shows a high level of volume sales, and to capture consumers from upper-income levels resulting in an increase in value sales. In addition, the company will direct its efforts to strengthening its presence in European markets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Ron Santa Teresa CA: Key Facts
Summary 2 Ron Santa Teresa CA: Production Statistics 2012
Summary 3 Ron Santa Teresa: Competitive Position 2012
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