Ringnes AS in Soft Drinks (Norway)
In 2012, Ringnes announced that it will focus on product development, with some 50 new launches planned in the medium to long term. The company will monitor performance and withdraw products that are unsuccessful. Marketing will be directed towards carbonates as it constitutes the majority of company sales. Ringnes believes that Pepsi Max will become Norway’s leading soft drinks brand within the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Ringnes AS: Key Facts
Summary 2 Ringnes AS: Operational Indicators
Summary 3 Ringnes AS: Production Statistics 2012
Summary 4 Ringnes AS: Competitive Position 2012
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