Retailing in Venezuela

High price increases drove most of the value growth in 2012, while consumers increased purchases in some categories. Positive economic growth provided certain consumer groups with higher disposable income but the general retailing environment reflected low dynamism. Smaller numbers of outlets and limited expansion of chains were the result of a difficult context for private companies.

Euromonitor International's Retailing in Venezuela report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Positive Growth Under A Context of Low Dynamism in Retailing
Venezuelan Government Expands Regulations and Controls
Growth Favours Grocery Over Non-grocery Retailing
State-owned Chains Lose Share Against Private Chains
Retailing Sales Will Record Positive Value Due To Economic Growth
Key Trends and Developments
Positive Economic Growth Supports Retailing Value
New Controls Make the Regulatory Framework Even More Complex
Internet Retailing Remains Small Despite the Improved Technological Context
Private Label Still Underdeveloped With Few Retailers As Active Players
Deficient Public Services Pose Difficulties To Retailers
Shopping Centre Trend Still in Force in the Venezuelan Retailing Landscape
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Channel: Value 2007-2012
Table 3 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 4 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 5 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 8 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 9 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 11 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 12 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 13 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 14 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 15 Retailing Company Shares: % Value 2008-2012
Table 16 Retailing Brand Shares: % Value 2009-2012
Table 17 Store-Based Retailing Company Shares: % Value 2008-2012
Table 18 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 19 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 20 Non-store Retailing Company Shares: % Value 2008-2012
Table 21 Non-store Retailing Brand Shares: % Value 2009-2012
Table 22 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 23 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 24 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 25 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 26 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 31 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 34 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 36 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 37 Cash and Carry: Sales Value 2007-2012
Table 38 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 39 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 1 Research Sources
Almacenes Vengreco Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 2 Almacenes Vengreco CA: Key Facts
Summary 3 Almacenes Vengreco CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Almacenes Vengreco CA: Competitive Position 2012
Avon Cosmetics De Venezuela Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 5 Avon Cosmetics de Venezuela CA: Key Facts
Summary 6 Avon Cosmetics de Venezuela CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Avon Cosmetics de Venezuela CA: Private Label Portfolio
Competitive Positioning
Summary 8 Avon Cosmetics de Venezuela CA: Competitive Position 2012
Ca Sucesora Beco De Blohm & Co in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 9 CA Sucesora Beco de Blohm & Co: Key Facts
Summary 10 CA Sucesora Beco de Blohm & Co: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 CA Sucesora Beco de Blohm & Co: Private Label Portfolio
Competitive Positioning
Summary 12 CA Sucesora Beco de Blohm & Co: Competitive Position 2012
Central Madeirense Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 13 Central Madeirense CA: Key Facts
Summary 14 Central Madeirense CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 15 Central Madeirense CA: Private Label Portfolio
Competitive Positioning
Summary 16 Central Madeirense CA: Competitive Position 2012
Cerámicas Para El Hogar Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 17 Cerámicas para el Hogar CA: Key Facts
Summary 18 Cerámicas para el Hogar CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 19 Cerámicas para el Hogar CA: Competitive Position 2012
Comercial Belloso Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 20 Comercial Belloso CA: Key Facts
Summary 21 Comercial Belloso CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 22 Comercial Belloso CA: Competitive Position 2012
Corimon Ca Saca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 23 Corimon CA SACA: Key Facts
Summary 24 Corimon CA SACA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 25 Corimon CA SACA: Competitive Position 2012
Distribuidora Al Galope Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 26 Distribuidora Al Galope CA: Key Facts
Summary 27 Distribuidora Al Galope CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 28 Distribuidora Al Galope CA: Competitive Position 2011
Excelsior Gama Supermercados Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 29 Excelsior Gama Supermercados CA: Key Facts
Summary 30 Excelsior Gama Supermercados CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 31 Excelsior Gama Supermercados CA: Private Label Portfolio
Competitive Positioning
Summary 32 Excelsior Gama Supermercados CA: Competitive Position 2012
Farmatodo Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 33 Farmatodo CA: Key Facts
Summary 34 Farmatodo CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 35 Farmatodo CA: Private Label Portfolio
Competitive Positioning
Summary 36 Farmatodo CA: Competitive Position 2012
Galaxia Medica Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 37 Galaxia Medica CA: Key Facts
Summary 38 Galaxia Medica CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 39 Galaxia Medica CA: Private Label Portfolio
Competitive Positioning
Summary 40 Galaxia Medica CA: Competitive Position 2012
Grupo Mistral SA in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 41 Grupo Mistral SA: Key Facts
Summary 42 Grupo Mistral SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 43 Grupo Mistral SA: Competitive Position 2011
Mercal Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 44 Mercal CA: Key Facts
Summary 45 Mercal CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 46 Mercal CA: Private Label Portfolio
Competitive Positioning
Summary 47 Mercal CA: Competitive Position 2012
Unicasa Ca in Retailing (venezuela)
Strategic Direction
Key Facts
Summary 48 Unicasa CA: Key Facts
Summary 49 Unicasa CA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 50 Unicasa CA: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Kromi Market in Venezuela
Channel Data
Table 40 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 41 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 42 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 43 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 44 Grocery Retailers Company Shares: % Value 2008-2012
Table 45 Grocery Retailers Brand Shares: % Value 2009-2012
Table 46 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 47 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 2 Apparel Specialist Retailers: Zara in Venezuela
Channel Data
Table 52 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 54 Apparel Specialist Retailers Company Shares: % Value 2008-2012
Table 55 Apparel Specialist Retailers Brand Shares: % Value 2009-2012
Table 56 Apparel Specialist Retailers Brand Shares: Outlets 2009-2012
Table 57 Apparel Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 58 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 59 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 3 Electronics and Appliance Specialist Retailers: Digitel in Venezuela
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 62 Electronics and Appliance Specialist Retailers Company Shares: % Value 2008-2012
Table 63 Electronics and Appliance Specialist Retailers Brand Shares: % Value 2009-2012
Table 64 Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2009-2012
Table 65 Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Competitive Landscape
Channel Formats
Chart 4 Health and Beauty Specialist Retailers: Optica Caroni in Venezuela
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2007-2012
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2007-2012
Table 72 Health and Beauty Specialist Retailers Company Shares: % Value 2008-2012
Table 73 Health and Beauty Specialist Retailers Brand Shares: % Value 2009-2012
Table 74 Health and Beauty Specialist Retailers Brand Shares: Outlets 2009-2012
Table 75 Health and Beauty Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 5 Home Improvement and Gardening Stores: EPA in Venezuela
Channel Data
Table 80 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 81 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 82 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
Table 83 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
Table 84 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
Table 85 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
Table 86 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 87 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 6 Furniture and Homewares Stores: Pantrys del Este in Venezuela
Channel Data
Table 88 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 89 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 90 Furniture and Homewares Stores Company Shares: % Value 2008-2012
Table 91 Furniture and Homewares Stores Brand Shares: % Value 2009-2012
Table 92 Furniture and Homewares Stores Brand Shares: Outlets 2009-2012
Table 93 Furniture and Homewares Stores Brand Shares: Selling Space 2009-2012
Table 94 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 95 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 7 Leisure and Personal Goods Specialist Retailers: Viñedo Musical in Venezuela
Chart 8 Leisure and Personal Goods Specialist Retailers: Petsmart in Venezuela
Chart 9 Leisure and Personal Goods Specialist Retailers: Compu Mall in Venezuela
Channel Data
Table 96 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 97 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2007-2012
Table 98 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 99 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2007-2012
Table 100 Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2008-2012
Table 101 Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2009-2012
Table 102 Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2009-2012
Table 103 Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 104 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 105 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2012-2017
Table 106 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 107 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 10 Mixed Retailers: Beco in Venezuela
Chart 11 Mixed Retailers: Tijerazo in Venezuela
Channel Data
Table 108 Mixed Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 109 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 110 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 111 Sales in Mixed Retailers by Channel: % Value Growth 2007-2012
Table 112 Mixed Retailers Company Shares: % Value 2008-2012
Table 113 Mixed Retailers Brand Shares: % Value 2009-2012
Table 114 Mixed Retailers Brand Shares: Outlets 2009-2012
Table 115 Mixed Retailers Brand Shares: Selling Space 2009-2012
Table 116 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 117 Forecast Sales in Mixed Retailers by Channel: Value 2012-2017
Table 118 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 119 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Channel: Value 2007-2012
Table 121 Direct Selling by Channel: % Value Growth 2007-2012
Table 122 Direct Selling Company Shares: % Value 2008-2012
Table 123 Direct Selling Brand Shares: % Value 2009-2012
Table 124 Direct Selling Forecasts by Channel: Value 2012-2017
Table 125 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Channel: Value 2007-2012
Table 127 Homeshopping by Channel: % Value Growth 2007-2012
Table 128 Homeshopping Company Shares: % Value 2008-2012
Table 129 Homeshopping Brand Shares: % Value 2009-2012
Table 130 Homeshopping Forecasts by Channel: Value 2012-2017
Table 131 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Channel: Value 2007-2012
Table 133 Internet Retailing by Channel: % Value Growth 2007-2012
Table 134 Internet Retailing Company Shares: % Value 2008-2012
Table 135 Internet Retailing Brand Shares: % Value 2009-2012
Table 136 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 137 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 138 Vending by Channel: Value 2007-2012
Table 139 Vending by Channel: % Value Growth 2007-2012
Table 140 Vending Company Shares: % Value 2008-2012
Table 141 Vending Brand Shares: % Value 2009-2012
Table 142 Vending Forecasts by Channel: Value 2012-2017
Table 143 Vending Forecasts by Channel: % Value Growth 2012-2017

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By sector: Retail (in Off-trade)

By market: Venezuela (in South America)