Retailing in Turkey

Published: April 2012

Publisher: Euromonitor Plc

Product ref: 151830

Pages: 149

Format: PDF

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Report description

In 2011, retailing demonstrated current value growth that exceeded the CAGR registered over the review period. The main reasons for the performance of the market were improved economic conditions in the country and an increasing number of outlets. Furthermore, price promotions offered by companies also fuelled market growth.

Euromonitor International's Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Retailing Recorded Above-average Current Value Growth in 2011
Entry of New Brands Stimulates Sales
Grocery Retailing Continues To Hold Leading Position Within the Market
Independent Companies Hold Leading Share of the Market
Retailing To Demonstrate Positive Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Benefit the Retailing Market
Internet Retailing
Government Regulation
Private Label
Urbanisation and Increasing Number of Households Important Factors for Market Growth
Increasing Number of Shopping Centres Fuel the Growth Retailing
Market Indicators
Table 1 Employment in Retailing 2006-2011
Market Data
Table 2 Sales in Retailing by Category: Value 2006-2011
Table 3 Sales in Retailing by Category: % Value Growth 2006-2011
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2006-2011
Table 5 Sales in Store-Based Retailing by Category: Value 2006-2011
Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011
Table 7 Sales in Non-Grocery Retailers by Category: Value 2006-2011
Table 8 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011
Table 9 Sales in Non-store Retailing by Category: Value 2006-2011
Table 10 Sales in Non-store Retailing by Category: % Value Growth 2006-2011
Table 11 Retailing Company Shares: % Value 2007-2011
Table 12 Retailing Brand Shares: % Value 2008-2011
Table 13 Store-Based Retailing Company Shares: % Value 2007-2011
Table 14 Store-Based Retailing Brand Shares: % Value 2008-2011
Table 15 Non-Grocery Retailers Company Shares: % Value 2007-2011
Table 16 Non-Grocery Retailers Brand Shares: % Value 2008-2011
Table 17 Non-store Retailing Company Shares: % Value 2007-2011
Table 18 Non-store Retailing Brand Shares: % Value 2008-2011
Table 19 Forecast Sales in Retailing by Category: Value 2011-2016
Table 20 Forecast Sales in Retailing by Category: % Value Growth 2011-2016
Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016
Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016
Table 23 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016
Table 24 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016
Table 25 Forecast Sales in Non-store Retailing by Category: Value 2011-2016
Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016
Appendix
Operating Environment
Table 27 Number of Shopping Centres in Turkey 2007-2011
Cash-and-carry
Table 28 Cash-and-Carry Sales Value 2008-2011
Table 29 Cash-and-Carry Value Sales by National Brand Owner 2008-2011
Table 30 Cash-and-Carry Number of Outlets by National Brand Owner 2008-2011
Definitions
Summary 1 Research Sources
As Watsons Guzellik Ve Bakim Urunleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 2 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Key Facts
Summary 3 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 5 AS Watsons Guzellik ve Bakim Urunleri Ticaret AS: Competitive Position 2011
Avon Kozmetik Urunleri Sanayi Ve Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 6 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Key Facts
Summary 7 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 9 Avon Kozmetik Urunleri Sanayi ve Ticaret AS: Competitive Position 2011
Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti in Retailing (turkey)
Strategic Direction
Key Facts
Summary 10 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Key Facts
Summary 11 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Private Label Portfolio
Competitive Positioning
Summary 13 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Competitive Position 2011
Bim Birlesik Magazacilik As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 14 BIM Birlesik Magazacilik AS: Key Facts
Summary 15 BIM Birlesik Magazacilik AS: Operational Indicators
Internet Strategy
Private Label
Summary 16 BIM Birlesik Magazacilik AS: Private Label Portfolio
Competitive Positioning
Summary 17 BIM Birlesik Magazacilik AS: Competitive Position 2011
Boyner Buyuk Magazacilik As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 18 Boyner Buyuk Magazacilik AS: Key Facts
Summary 19 Boyner Buyuk Magazacilik AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Boyner Buyuk Magazacilik AS: Private Label Portfolio
Competitive Positioning
Summary 21 Boyner Buyuk Magazacilik AS: Competitive Position 2011
Carrefour SA Carrefour Sabançi Ticaret Merkezi As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 22 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Key Facts
Summary 23 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Operational Indicators
Internet Strategy
Table 31 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Internet Sales 2006-2011
Company Background
Private Label
Summary 24 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Private Label Portfolio
Competitive Positioning
Summary 25 Carrefour SA Carrefour Sabanci Ticaret Merkezi AS: Competitive Position 2011
Herbalife International Urunleri Ticaret Ltd Sti in Retailing (turkey)
Strategic Direction
Key Facts
Summary 26 Herbalife International Urunleri Ticaret Ltd Sti: Key Facts
Summary 27 Herbalife International Urunleri Ticaret Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 28 Herbalife International Urunleri Ticaret Ltd Sti: Private Label Portfolio
Competitive Positioning
Summary 29 Herbalife International Urunleri Ticaret Ltd Sti: Competitive Position 2011
Koctas Yapi Marketleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 30 Koctas Yapi Marketleri Ticaret AS: Key Facts
Summary 31 Koctas Yapi Marketleri Ticaret AS: Operational Indicators
Internet Strategy
Table 32 Koctas Yapi Marketleri Ticaret AS: Internet Sales 2006-2011
Company Background
Private Label
Summary 32 Koctas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 33 Koctas Yapi Marketleri Ticaret AS: Competitive Position 2011
Leroy Merlin Türkiye As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 34 Leroy Merlin Türkiye AS: Key Facts
Summary 35 Leroy Merlin Türkiye AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 36 Leroy Merlin Türkiye AS: Private Label Portfolio
Competitive Positioning
Summary 37 Leroy Merlin Türkiye AS: Competitive Position 2011
Mapa Mobilya Ve Aksesuar As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 38 MAPA Mobilya ve Aksesuar AS: Key Facts
Summary 39 MAPA Mobilya ve Aksesuar AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 40 MAPA Mobilya ve Aksesuar AS: Private Label Portfolio
Competitive Positioning
Summary 41 MAPA Mobilya ve Aksesuar AS: Competitive Position 2011
Media Saturn Holding in Retailing (turkey)
Strategic Direction
Key Facts
Summary 42 Media Saturn Holding*: Key Facts
Summary 43 Media Saturn Holding*: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 44 Media Saturn Holding: Private Label Portfolio
Competitive Positioning
Summary 45 Media Saturn Holding: Competitive Position 2011
Migros Türk Tas in Retailing (turkey)
Strategic Direction
Key Facts
Summary 46 Migros Türk TAS: Key Facts
Summary 47 Migros Türk TAS: Operational Indicators
Internet Strategy
Table 33 Migros Türk TAS: Internet Sales 2006-2011
Company Background
Private Label
Summary 48 Migros Türk TAS: Private Label Portfolio
Competitive Positioning
Summary 49 Migros Türk TAS: Competitive Position 2011
Praktiker Yapi Marketleri As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 50 Praktiker Yapi Marketleri AS: Key Facts
Summary 51 Praktiker Yapi Marketleri AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 52 Praktiker Yapi Marketleri AS: Private Label Portfolio
Competitive Positioning
Summary 53 Praktiker Yapi Marketleri AS: Competitive Position 2011
Tema Magazacilik Hizmetleri Ticaret As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 54 Tema Magazacilik Hizmetleri Ticaret AS: Key Facts
Summary 55 Tema Magazacilik Hizmetleri Ticaret AS: Operational Indicators
Internet Strategy
Table 34 Tema Magazacilik Hizmetleri Ticaret AS: Internet Sales 2006-2011
Company Background
Private Label
Summary 56 Tema Magazacilik Hizmetleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 57 Tema Magazacilik Hizmetleri Ticaret AS: Competitive Position 2011
Tesco Kipa Kitle Pazarlama Ticaret Ve Gida Sanayi As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 58 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Key Facts
Summary 59 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 60 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Private Label Portfolio
Competitive Positioning
Summary 61 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Competitive Position 2011
Headlines
Trends
Traditional Vs Modern
Channel Formats
Chart 1 Modern Grocery Retailers: Migros in Istanbul, Turkey
Chart 2 Modern Grocery Retailers: Real in Istanbul, Turkey
Chart 3 Modern Grocery Retailers: Real in Istanbul, Turkey
Chart 4 Modern Grocery Retailers: BIM in Istanbul, Turkey
Chart 5 Traditional Grocery Retailers: Total in Istanbul, Turkey
Competitive Landscape
Prospects
Channel Data
Table 35 Sales in Grocery Retailers by Category: Value 2006-2011
Table 36 Sales in Grocery Retailers by Category: % Value Growth 2006-2011
Table 37 Grocery Retailers Company Shares: % Value 2007-2011
Table 38 Grocery Retailers Brand Shares: % Value 2008-2011
Table 39 Forecast Sales in Grocery Retailers by Category: Value 2011-2016
Table 40 Forecast Sales in Grocery Retailers by Category: % Value Growth 2011-2016
Headlines
Trends
Channel Formats
Chart 6 Apparel Specialist Retailers: Collezione in Istanbul, Turkey
Chart 7 Apparel Specialist Retailers: Mavi in Istanbul, Turkey
Chart 8 Apparel Specialist Retailers: Inci in Istanbul, Turkey
Chart 9 Apparel Specialist Retailers: Benetton in Istanbul, Turkey
Chart 10 Apparel Specialist Retailers: Fenerium in Istanbul, Turkey
Channel Data
Table 41 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 42 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 43 Apparel Specialist Retailers Company Shares by Value 2007-2011
Table 44 Apparel Specialist Retailers Brand Shares by Value 2008-2011
Table 45 Apparel Specialist Retailers Brand Shares by Outlets 2008-2011
Table 46 Apparel Specialist Retailers Brand Shares by Selling Space 2008-2011
Table 47 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 48 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Channel Formats
Chart 11 Electronics and Appliance Specialist Retailers: Siemens in Istanbul, Turkey
Chart 12 Electronics and Appliance Specialist Retailers: Teknosa in Istanbul, Turkey
Chart 13 Electronics and Appliance Specialist Retailers: Media Markt in Istanbul, Turkey
Channel Data
Table 49 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 50 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 51 Electronics and Appliance Specialist Retailers Company Shares by Value 2007-2011
Table 52 Electronics and Appliance Specialist Retailers Brand Shares by Value 2008-2011
Table 53 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2008-2011
Table 54 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2008-2011
Table 55 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 56 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 14 Health and Beauty Specialist Retailers: Sifa Chemist in Istanbul, Turkey
Chart 15 Health and Beauty Specialist Retailers: Cosmo Home in Istanbul, Turkey
Chart 16 Health and Beauty Specialist Retailers: Grup in Istanbul, Turkey
Channel Data
Table 57 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 58 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 59 Health and Beauty Retailers Company Shares by Value 2007-2011
Table 60 Health and Beauty Retailers Brand Shares by Value 2008-2011
Table 61 Health and Beauty Retailers Brand Shares by Outlets 2008-2011
Table 62 Health and Beauty Retailers Brand Shares by Selling Space 2008-2011
Table 63 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 64 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Channel Formats
Chart 17 DIY, Home Improvement and Garden Centres: Bauhaus in Istanbul, Turkey
Channel Data
Table 65 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011
Table 66 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 67 DIY, Home Improvement and Garden Centres Company Shares by Value 2007-2011
Table 68 DIY, Home Improvement and Garden Centres Brand Shares by Value 2008-2011
Table 69 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2008-2011
Table 70 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2008-2011
Table 71 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 72 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Channel Formats
Chart 18 Furniture and Furnishings Stores: Ikea in Istanbul, Turkey
Channel Data
Table 73 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2006-2011
Table 74 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 75 Furniture and Furnishings Stores Company Shares by Value 2007-2011
Table 76 Furniture and Furnishings Stores Brand Shares by Value 2008-2011
Table 77 Furniture and Furnishings Stores Brand Shares by Outlets 2008-2011
Table 78 Furniture and Furnishings Stores Brand Shares by Selling Space 2008-2011
Table 79 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 80 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Channel Formats
Chart 19 Leisure and Personal Goods Specialist Retailers: Toyzz Shop in Istanbul, Turkey
Chart 20 Leisure and Personal Goods Specialist Retailers: D&R in Istanbul, Turkey
Chart 21 Leisure and Personal Goods Specialist Retailers: Intersport in Istanbul, Turkey
Chart 22 Leisure and Personal Goods Specialist Retailers: Megavizyon in Istanbul, Turkey
Chart 23 Leisure and Personal Goods Specialist Retailers: Mothercare in Istanbul, Turkey
Channel Data
Table 81 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 82 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 83 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2007-2011
Table 84 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2008-2011
Table 85 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2008-2011
Table 86 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2008-2011
Table 87 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 88 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 24 Mixed Retailers: YKM in Istanbul, Turkey
Channel Data
Table 89 Mixed Retailers: Value Sales, Outlets and Selling Space 2006-2011
Table 90 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2006-2011
Table 91 Mixed Retailers Company Shares by Value 2007-2011
Table 92 Mixed Retailers Brand Shares by Value 2008-2011
Table 93 Mixed Retailers Brand Shares by Outlets 2008-2011
Table 94 Mixed Retailers Brand Shares by Selling Space 2008-2011
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2011-2016
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 97 Direct Selling by Category: Value 2006-2011
Table 98 Direct Selling by Category: % Value Growth 2006-2011
Table 99 Direct Selling Company Shares by Value 2007-2011
Table 100 Direct Selling Brand Shares by Value 2008-2011
Table 101 Direct Selling Forecasts by Category: Value 2011-2016
Table 102 Direct Selling Forecasts by Category: % Value Growth 2011-2016
Headlines
Trends
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 103 Internet Retailing by Category: Value 2006-2011
Table 104 Internet Retailing by Category: % Value Growth 2006-2011
Table 105 Internet Retailing Company Shares by Value 2007-2011
Table 106 Internet Retailing Brand Shares by Value 2008-2011
Table 107 Internet Retailing Forecasts by Category: Value 2011-2016
Table 108 Internet Retailing Forecasts by Category: % Value Growth 2011-2016
Headlines
Trends
Channel Data
Table 109 Vending by Category: Value 2006-2011
Table 110 Vending by Category: % Value Growth 2006-2011
Table 111 Vending Forecasts by Category: Value 2011-2016
Table 112 Vending Forecasts by Category: % Value Growth 2011-2016













Price: $ 1900.00

Related research categories

By sector: Retail (in Off-trade)

By market: Turkey (in Asia)