Retailing in Russia 2013 - Discovering the market

Published: April 2013

Publisher: ResearchFarm Ltd

Product ref: 165198

Pages: 51

Format: PDF

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Report description

Russia represents a large middle-income market with growing consumer expenditure. The retail industry in Russia is in a good position as one of the fastest growing industries in terms of value added. It is in the process of consolidation with top national and regional chains generally outperforming internationally experienced entrants in terms of revenue, profits, and the number of stores. Yet, doing business in Russia is perceived as rather complicated, so the combination of market opportunities, entry barriers, and risks creates a truly strategic puzzle. This report helps understand the trends and peculiarities of the Russian business environment focusing on retail, one of the most competitive, consumer-driven markets. Rich in exclusively available data from executive surveys and corporate strategies, this report
• presents key retail statistics with comments regarding possible misinterpretations of the publicly available data
• summarises data for top retailers such as revenues, selling space, and a P&L account
• highlights trends in shopping and consumer behaviour that are specific to the Russian market
• describes four distinct winning strategies being implemented by the Russian retailers
• suggests how to reduce exposure to adverse conditions of doing business in Russia whilst enjoying its market opportunities

Table of contents

1. introduction
2. the economy
3. economic geography and demography
4. the retail industry
4.1. Retail is one of the fast and steadily growing industries
4.2. Together with the food industry, retail leads M&A
4.3. The number of newly opened production facilities, while small, started increasing
4.4. Retail in Russia compared to developed markets (what executives say)
4 5. What a foreign retailer or a supplier might expect from the russian market
5 6. consumer market trends
6.1. internet is becoming the main communication and transaction channel
6.2. The values and habits of new generations increasingly influence both consumption and employment
6.3. Changing the way consumers shop
6.4. inflation of brands
6.5. Growing niche demand and consumer market fragmentation
6.6. increasing demand for fast food
7. retailer types and strategies
7.1. Retailer types
7.2. Some history
7.3. External risks and threats
7.4. Typical strategies 2012-2016
7.5. Strategic priorities
8. key elements of the strategies
8.1. Choosing the town and the expansion path
8.2. Choosing store location within the town
8.3. Consumer engagement
8.4. Category management and contracting with suppliers
8.5. Private labels 
8.6. Managing incoming and in-store logistics
8.7. Promotional activities
8.8. Accounting for seasonality
9. selected performance indicators
9.1. Top-100 retailers
9.2. P&L account of a typical regional store
Table 1. Key statistics
Table 2. Consumer price index and basic tariffs
Table 3. Top 10 regions by natural increase and decrease
Table 4. Cities with more then 1 mln citizens
Table 5. Urban vs. Rural
Table 6. Major agglomerations
Table 7a. Market size by types of retailers, $ mln
Table 7b. Market size by types of retailers – percentage dynamics
Table 8. Retail space
Table 9. industries and growing perspectives
Table 10. Acquisitions by industry
Table 11. Number of newly opened production facilities, by industry
Table 12. Share of retail revenues generated via internet channel
Table 13. The revenue structure of online retailers
Table 14. The largest internet retailers in Russia
Table 15. Criteria defining the people-21
Table 16. What kind of activities do consumers do on a regular basis?
Table 17. Top cities (upper the average for Russia) the people-21
Table 18. Product purchased by a fan and fans’ market share
Table 19. Organic consumption
Table 20. Price differences organic vs regular
Table 21. Risks and impact
Table 22: Aniks Group franchising business model
Table 23: Top priorities for retailers - 2013/2014
Table 24: Parameters and criteria for choosing a place
Table 25. What makes a consumer return to a shop more than twice?
Table 26. Most popular loyalty schemes in Russia
Table 27. Private labels
Table 28. Most frequently used promotional actions
Table 29. Top-10 retailers by the revenue per sqm of the selling square (2011)
Table 30. Retailers grown by 40+% in 2011 (of the top-100 retailers)
Table 31. Retailers by format
Figure 1. Age structure change by 2020 (compared to 2012)
Figure 2. GDP and population in the Russian Federation
Figure 3. An example of segmentation for a grocery store
Figure 4. How many stores do you shop
Figure 5. Distribution of revenue per sqm ($ ‘000)

Price: $ 1732.59

Related research categories

By sector: Retail (in Off-trade)

By market: Russian Federation (in Asia), Russian Federation (in BRICM)