Retailing in Russia 2013 - Discovering the market

Retailing in Russia 2013 - Discovering the market

Published: April 2013
Publisher: ResearchFarm Ltd
Product ref: 165198
Pages: 51
Format: PDF
Delivery: Immediate download

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Russia represents a large middle-income market with growing consumer expenditure. The retail industry in Russia is in a good position as one of the fastest growing industries in terms of value added. It is in the process of consolidation with top national and regional chains generally outperforming internationally experienced entrants in terms of revenue, profits, and the number of stores. Yet, doing business in Russia is perceived as rather complicated, so the combination of market opportunities, entry barriers, and risks creates a truly strategic puzzle. This report helps understand the trends and peculiarities of the Russian business environment focusing on retail, one of the most competitive, consumer-driven markets. Rich in exclusively available data from executive surveys and corporate strategies, this report
• presents key retail statistics with comments regarding possible misinterpretations of the publicly available data
• summarises data for top retailers such as revenues, selling space, and a P&L account
• highlights trends in shopping and consumer behaviour that are specific to the Russian market
• describes four distinct winning strategies being implemented by the Russian retailers
• suggests how to reduce exposure to adverse conditions of doing business in Russia whilst enjoying its market opportunities

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Related research categories

By sector: Retail (in Off-trade)

By market: Russian Federation (in Asia), Russian Federation (in BRICM)

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