Retailing in Norway

Published: March 2013

Publisher: Euromonitor Plc

Product ref: 162719

Pages: 188

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 1900.00

Report description

Retailing in Norway grew in 2012 at a slightly lower rate than in the previous year, mainly due to the economic downturn in Europe, which had an effect on spending. Retailing is generally very sensitive to economic fluctuations and the financial crisis influenced retailing in particular in 2009. However, Norwegians continued to enjoy a strong economy and high employment rates, which facilitated higher disposable income available for consumers to spend on retailing.

Euromonitor International's Retailing in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Continuous But Moderate Growth in Retailing Is Driven by the Strong Economy
Strong Pressure on Prices As A Result of Stiff Competition
Norgesgruppen Is the Leading Retailer in 2012
Retailers Adopt New Technology and Employ Internet Strategies
Modernising Retailing Outlets As A New Strategy for Growth
Key Trends and Developments
Economic Conditions
Internet Retailing
Government Regulation
Private Label Boosts Overall Sales
Cross-border Trading Fuelled by High Taxes on Groceries
the Convenience Trend Influences Retailing
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Channel: Value 2007-2012
Table 3 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 4 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 5 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 8 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 9 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 11 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 12 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 13 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 14 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 15 Retailing Company Shares: % Value 2008-2012
Table 16 Retailing Brand Shares: % Value 2009-2012
Table 17 Store-Based Retailing Company Shares: % Value 2008-2012
Table 18 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 19 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 20 Non-store Retailing Company Shares: % Value 2008-2012
Table 21 Non-store Retailing Brand Shares: % Value 2009-2012
Table 22 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 23 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 24 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 25 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 26 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 31 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 34 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 36 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources
Apokjeden As in Retailing (norway)
Strategic Direction
Key Facts
Summary 2 Apokjeden AS: Key Facts
Summary 3 Apokjeden AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Apokjeden AS: Private Label Portfolio
Competitive Positioning
Table 37 Norsk Kundebarometer: Customer satisfaction and loyalty survey, 2012
Summary 5 Apokjeden AS: Competitive Position 2012
Boots Norge As in Retailing (norway)
Strategic Direction
Key Facts
Summary 6 Boots Norge AS: Key Facts
Summary 7 Boots Norge AS: Operational Indicators
Internet Strategy
Summary 8 Boots Norge AS: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 9 Boots Norge AS: Private Label Portfolio
Competitive Positioning
Table 38 Norsk Kundebarometer: Customer satisfaction and loyalty survey, 2012
Summary 10 Boots Norge AS: Competitive Position 2012
Byggmakker / Norgros As in Retailing (norway)
Strategic Direction
Key Facts
Summary 11 Byggmakker/Norgros AS: Key Facts
Summary 12 Byggmakker/Norgros AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 13 Byggmakker/Norgros AS: Competitive Position 2012
Coop Norge Handel As in Retailing (norway)
Strategic Direction
Key Facts
Summary 14 Coop Norge Handel AS: Key Facts
Summary 15 Coop Norge Handel AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 16 Coop Norge Handel AS Private Label Portfolio
Competitive Positioning
Summary 17 Coop Norge Handel AS: Competitive Position 2012
Europris As in Retailing (norway)
Strategic Direction
Key Facts
Summary 18 Europris AS: Key Facts
Summary 19 Europris AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 20 Europris AS: Competitive Position 2012
Gresvig Asa in Retailing (norway)
Strategic Direction
Key Facts
Summary 21 Gresvig ASA: Key Facts
Summary 22 Gresvig ASA: Operational Indicators
Internet Strategy
Summary 23 Gresvig ASA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 24 Gresvig ASA Private Label Portfolio
Competitive Positioning
Summary 25 Gresvig ASA Competitive Position 2012
Ica Norge As in Retailing (norway)
Strategic Direction
Key Facts
Summary 26 ICA Norge AS: Key Facts
Summary 27 ICA Norge AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 28 ICA Norge AS: Private Label Portfolio
Competitive Positioning
Summary 29 ICA Norge AS: Competitive Position 2012
Ikea As in Retailing (norway)
Strategic Direction
Key Facts
Summary 30 IKEA AS: Key Facts
Summary 31 IKEA AS Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 32 IKEA AS: Competitive Position 2012
Komplett As in Retailing (norway)
Strategic Direction
Key Facts
Summary 33 Komplett AS: Key Facts
Summary 34 Komplett ASA: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 35 Komplett AS: Competitive Position 2012
Lovenskiold Handel As in Retailing (norway)
Strategic Direction
Key Facts
Summary 36 Løvenskiold Handel AS: Key Facts
Summary 37 Løvenskiold Handel AS: Operational Indicators
Internet Strategy
Company Background
Table 39 Maxbo outlets by type
Private Label
Summary 38 Løvenskiold Handel AS: Private Label Portfolio
Competitive Positioning
Summary 39 Løvenskiold Handel AS: Competitive Position 2012
Lykke As - Konsern (bunnpris-kjeden) Ik in Retailing (norway)
Strategic Direction
Key Facts
Summary 40 Lykke AS - Konsern (Bunnpris Kjeden) IK: Key Facts
Summary 41 Lykke AS - Konsern (Bunnpris Kjeden) IK : Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 42 Lykke AS - Konsern (Bunnpris Kjeden) IK: Private Label Portfolio
Competitive Positioning
Summary 43 Lykke AS - Konsern (Bunnpris Kjeden) IK: Competitive Position 2012
Nmd As in Retailing (norway)
Strategic Direction
Key Facts
Summary 44 NMD AS: Key Facts
Internet Strategy
Summary 46 NMD AS: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 47 NMD AS: Private Label Portfolio
Competitive Positioning
Table 40 Norsk Kundebarometer: Customer satisfaction and loyalty survey, 2012
Summary 48 NMD AS: Competitive Position 2012
Norgesgruppen Asa in Retailing (norway)
Strategic Direction
Key Facts
Summary 49 Norgesgruppen ASA: Key Facts
Summary 50 Norgesgruppen ASA: Operational Indicators
Internet Strategy
Company Background
Table 41 Norgesgruppen ASA: Outlets by Chain
Private Label
Summary 51 Norgesgruppen ASA: Private Label Portfolio
Competitive Positioning
Summary 52 Norgesgruppen ASA: Competitive Position 2012
Reitan Servicehandel As in Retailing (norway)
Strategic Direction
Key Facts
Summary 53 Reitan Servicehandel AS: Key Facts
Summary 54 Reitan Servicehandel AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 55 Reitan Servicehandel AS: Competitive Position 2012
Rema 1000 Norge As in Retailing (norway)
Strategic Direction
Key Facts
Summary 56 Rema 1000 Norge AS: Key Facts
Summary 57 Rema 1000 Norge AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 58 Rema 1000 Norge AS: Private Label Portfolio
Competitive Positioning
Summary 59 Rema 1000 Norge AS (Reitangruppen AS): Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Rema 1000 in Oslo
Chart 2 Modern Grocery Retailers: Narvesen in Oslo
Chart 3 Modern Grocery Retailers: 7-Eleven in Oslo
Chart 4 Modern Grocery Retailers: Bunnpris in Oslo
Channel Data
Table 42 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 43 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 44 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 45 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 46 Grocery Retailers Company Shares: % Value 2008-2012
Table 47 Grocery Retailers Brand Shares: % Value 2009-2012
Table 48 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 49 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 51 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 5 Apparel Specialist Retailers: Bik Bok in Oslo
Chart 6 Apparel Specialist Retailers: Zara in Oslo
Chart 7 Apparel Specialist Retailers: Dale of Norway in Oslo
Channel Data
Table 54 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 55 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 56 Apparel Specialist Retailers Company Shares: % Value 2008-2012
Table 57 Apparel Specialist Retailers Brand Shares: % Value 2009-2012
Table 58 Apparel Specialist Retailers Brand Shares: Outlets 2009-2012
Table 59 Apparel Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 60 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 61 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 8 Electronics and Appliance Specialist Retailers: Expert in Oslo
Chart 9 Electronics and Appliance Specialist Retailers: Maxbo in Oslo
Channel Data
Table 62 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 63 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 64 Electronics and Appliance Specialist Retailers Company Shares: % Value 2008-2012
Table 65 Electronics and Appliance Specialist Retailers Brand Shares: % Value 2009-2012
Table 66 Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2009-2012
Table 67 Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 68 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 69 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 10 Health and Beauty Specialist Retailers: Vita in Oslo
Chart 11 Health and Beauty Specialist Retailers: Apotek1 in Oslo
Channel Data
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: Value 2007-2012
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 73 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2007-2012
Table 74 Health and Beauty Specialist Retailers Company Shares: % Value 2008-2012
Table 75 Health and Beauty Specialist Retailers Brand Shares: % Value 2009-2012
Table 76 Health and Beauty Specialist Retailers Brand Shares: Outlets 2009-2012
Table 77 Health and Beauty Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 81 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 12 Home Improvement and Gardening Stores: Jernia in Oslo
Chart 13 Home Improvement and Gardening Stores: Clas Ohlson in Oslo
Channel Data
Table 82 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 83 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 84 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
Table 85 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
Table 86 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
Table 87 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
Table 88 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 14 Furniture and Homewares Stores: Home & Cottage in Oslo
Chart 15 Furniture and Homewares Stores: IKEA in Oslo
Channel Data
Table 90 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 91 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 92 Furniture and Homewares Stores Company Shares: % Value 2008-2012
Table 93 Furniture and Homewares Stores Brand Shares: % Value 2009-2012
Table 94 Furniture and Homewares Stores Brand Shares: Outlets 2009-2012
Table 95 Furniture and Homewares Stores Brand Shares: Selling Space 2009-2012
Table 96 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 97 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 16 Leisure and Personal Goods Specialist Retailers: G-Sport in Oslo
Chart 17 Leisure and Personal Goods Specialist Retailers: The North Face in Oslo
Chart 18 Leisure and Personal Goods Specialist Retailers: XXL Sport in Oslo
Channel Data
Table 98 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 99 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2007-2012
Table 100 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 101 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2007-2012
Table 102 Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2008-2012
Table 103 Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2009-2012
Table 104 Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2009-2012
Table 105 Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 106 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 107 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2012-2017
Table 108 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 109 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 19 Mixed Retailers: Nille in Oslo
Chart 20 Mixed Retailers: Steen & Strøm
Channel Data
Table 110 Mixed Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 111 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 112 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 113 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 114 Sales in Mixed Retailers by Channel: % Value Growth 2007-2012
Table 115 Mixed Retailers Company Shares: % Value 2008-2012
Table 116 Mixed Retailers Brand Shares: % Value 2009-2012
Table 117 Mixed Retailers Brand Shares: Outlets 2009-2012
Table 118 Mixed Retailers Brand Shares: Selling Space 2009-2012
Table 119 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 120 Forecast Sales in Mixed Retailers by Channel: Value 2012-2017
Table 121 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 122 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 123 Direct Selling by Channel: Value 2007-2012
Table 124 Direct Selling by Channel: % Value Growth 2007-2012
Table 125 Direct Selling Company Shares: % Value 2008-2012
Table 126 Direct Selling Brand Shares: % Value 2009-2012
Table 127 Direct Selling Forecasts by Channel: Value 2012-2017
Table 128 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 129 Homeshopping by Channel: Value 2007-2012
Table 130 Homeshopping by Channel: % Value Growth 2007-2012
Table 131 Homeshopping Company Shares: % Value 2008-2012
Table 132 Homeshopping Brand Shares: % Value 2009-2012
Table 133 Homeshopping Forecasts by Channel: Value 2012-2017
Table 134 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 135 Internet Retailing by Channel: Value 2007-2012
Table 136 Internet Retailing by Channel: % Value Growth 2007-2012
Table 137 Internet Retailing Company Shares: % Value 2008-2012
Table 138 Internet Retailing Brand Shares: % Value 2009-2012
Table 139 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 140 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 21 Vending: Selecta in Oslo
Chart 22 Vending: Coca-Cola in Oslo
Channel Data
Table 141 Vending by Channel: Value 2007-2012
Table 142 Vending by Channel: % Value Growth 2007-2012
Table 143 Vending Company Shares: % Value 2008-2012
Table 144 Vending Brand Shares: % Value 2009-2012
Table 145 Vending Forecasts by Channel: Value 2012-2017
Table 146 Vending Forecasts by Channel: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Retail (in Off-trade)

By market: Norway (in Europe)