Retailing in Latvia

The Latvian economy managed to return to growth in 2011 and posted a further healthy increase in 2012. A declining unemployment rate and higher household disposable incomes accounted for increasing consumer purchasing power. For this reason, the majority of consumers were able not only to spend more on staples but also increase their expenditure on discretionary goods such as apparel and electronics.

Euromonitor International's Retailing in Latvia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Retail Sales Accelerate in Line With Economy
Leading Grocery Players Actively Open New Stores
Non-grocery Retailers Expands Faster Than That of Grocery Format
Two Leading Players Continue To Control Grocery Retailers in Latvia
Stable Growth Predicted Over Forecast Period
Key Trends and Developments
Rapid Economic Recovery Renews Consumer Purchasing Power
Frequent Changes in Vat and Income Taxes Frustrate Retailers and Consumers
Foreign Direct Investment Continues To Drive Economy
Accelerating Consumption Offsets the Effects of Shrinking Population
Increased Usage of Smartphones Likely To Change Retailers' Communication With Customers
Biggest Grocery Retailers Offer Various Additional Services To Entice Customers
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Table 20 Key Latvian Shopping Centres: Sales Value 2006-2009
Cash and Carry
Table 21 Cash and Carry: Sales Value 2007-2012
Table 22 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 23 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 1 Research Sources
Baltstor Sia in Retailing (latvia)
Strategic Direction
Key Facts
Summary 2 Baltstor SIA: Key Facts
Summary 3 Baltstor SIA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Baltstor SIA: Private Label Portfolio
Competitive Positioning
Summary 5 Baltstor SIA: Competitive Position 2012
Chart 1 Modern Grocery Retailers: Mego supermarket in Carnikava
Drogas As in Retailing (latvia)
Strategic Direction
Key Facts
Summary 6 Drogas AS: Key Facts
Summary 7 Drogas AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Drogas AS: Private Label Portfolio
Competitive Positioning
Summary 9 Drogas AS: Competitive Position 2012
Chart 2 Non-Grocery Retailers: Drogas in Riga
Latvijas Tirgotaju Kooperacija Aibe Sia in Retailing (latvia)
Strategic Direction
Key Facts
Summary 10 Latvijas Tirgotaju Kooperacija AIBE SIA: Key Facts
Summary 11 Latvijas Tirgotaju Kooperacija AIBE SIA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 12 Latvijas Tirgotaju Kooperacija AIBE SIA: Competitive Position 2012
Chart 3 Modern Grocery Retailers: Aibe convenience store in Saulkrasti
Maxima Latvija Sia in Retailing (latvia)
Strategic Direction
Key Facts
Summary 13 Maxima Latvija SIA: Key Facts
Summary 14 Maxima Latvija SIA: Operational Indicators
Internet Strategy
Summary 15 Maxima Latvija SIA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 16 Maxima Latvija SIA: Private Label Portfolio
Competitive Positioning
Summary 17 Maxima Latvija SIA: Competitive Position 2012
Chart 4 Modern Grocery Retailers: Maxima XX Hypermarket in Jelgava
Chart 5 Modern Grocery Retailers: Maxima convenience store in Riga
Rimi Latvia Sia in Retailing (latvia)
Strategic Direction
Key Facts
Summary 18 Rimi Latvia SIA: Key Facts
Summary 19 Rimi Latvia SIA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 Rimi Latvia SIA: Private Label Portfolio
Competitive Positioning
Summary 21 Rimi Latvia SIA: Competitive Position 2012
Chart 6 Modern Grocery Retailers: Rimi hypermarket in Riga
Chart 7 Modern Grocery Retailers: Rimi supermarket in Riga
Chart 8 Modern Grocery Retailers: Supernetto in Riga
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 9 Modern Grocery Retailers: Rimi hypermarket in Riga
Chart 10 Modern Grocery Retailers: Super Netto discounter in Riga
Chart 11 Modern Grocery Retailers: Beta convenience store in Riga
Chart 12 Modern Grocery Retailers: Narvesen convenience store in Carnikava
Chart 13 Traditional Grocery Retailers: Piena un Maizes Nams Daugava in Carnikava
Chart 14 Traditional Grocery Retailers: Latvijas Balzams food/drinks/tobacco specialist retailer in Riga
Channel Data
Table 24 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 25 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 26 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 28 Grocery Retailers Company Shares: % Value 2008-2012
Table 29 Grocery Retailers Brand Shares: % Value 2009-2012
Table 30 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 31 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 32 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 34 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 35 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 15 Non-Grocery Retailers: Zara Apparel Specialist in Riga
Chart 16 Non-Grocery Retailers: Janis Roze Leisure and Personal Goods Specialist in Riga
Chart 17 Non-Grocery Retailers: Kruza Home and Garden Specialist in Riga
Chart 18 Non-Grocery Retailers: JYSK Home and Garden Specialist in Riga
Chart 19 Non-Grocery Retailers: Benu Health and Beauty Specials in Riga
Chart 20 Non-Grocery Retailers: Sony Center Electronics and Appliance Specialist in Riga
Channel Data
Table 36 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 37 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 38 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 39 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 40 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 41 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 42 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 45 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 46 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 47 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 48 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 49 Non-Store Retailing Company Shares: % Value 2008-2012
Table 50 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 51 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 52 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017

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Related research categories

By sector: Retail (in Off-trade)

By market: Latvia (in Europe)