Retailing in Kazakhstan

The first group of products that consumers cut during every downturn in the economy comprises non-grocery goods. After the crisis finishes and the economy recovers, consumers disposable incomes tend to improve and they like to spend their money on non-essential products. This trend could be observed in Kazakhstan over the review period – consumers became more sophisticated and were willing to pay more for good quality products.

Euromonitor International's Retailing in Kazakhstan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Increasing Disposable Incomes Influence Non-grocery Sales
Increased Access To the Internet Influences Consumers' Habits in Kazakhstan
Consumers Become More Convinced by Modern Grocery Retailers
Growing Concern About Appearance Boosts Sales of Health and Beauty Specialist Retailers
Ongoing Growth of Retailing Expected During the Forecast Period
Key Trends and Developments
Economic Growth Positively Influences Retailing
Government Regulation
Foreign Direct Investment
Demographic Changes
Ongoing Urbanisation Trend
Growing Popularity of Online Group Buying
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 20 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 1 Research Sources
Anvar Too in Retailing (kazakhstan)
Strategic Direction
Key Facts
Summary 2 Anvar TOO: Key Facts
Summary 3 Anvar TOO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Anvar TOO: Competitive Position 2012
Arena S Too in Retailing (kazakhstan)
Strategic Direction
Key Facts
Summary 5 Arena S TOO: Key Facts
Summary 6 Arena S TOO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 Arena S TOO: Competitive Position 2012
Magnum Cash&carry Too in Retailing (kazakhstan)
Strategic Direction
Key Facts
Summary 8 Magnum Cash&Carry TOO: Key Facts
Summary 9 Magnum Cash&Carry TOO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 Magnum Cash&Carry TOO: Competitive Position 2012
Ramstore Kazakhstan Too in Retailing (kazakhstan)
Strategic Direction
Key Facts
Summary 11 Ramstore Kazakhstan TOO: Key Facts
Summary 12 Ramstore Kazakhstan TOO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 13 Ramstore Kazakhstan TOO: Competitive Position 2012
Technodom Group Too in Retailing (kazakhstan)
Strategic Direction
Key Facts
Summary 14 Technodom Group TOO: Key Facts
Summary 15 Technodom Group TOO: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 16 Technodom Group TOO: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Green hypermarket in Astana
Chart 2 Modern Grocery Retailers: Ramstore Supermarket in Mega Shopping Centre in Astana
Chart 3 Modern Grocery Retailers: Alma Supermarket in Astana
Chart 4 Traditional Grocery Retailers: Central Market in Astana
Chart 5 Traditional Grocery Retailers: Central Market in Astana
Chart 6 Traditional Grocery Retailers: Independent Small Grocery Retailer in Astana
Channel Data
Table 21 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 22 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 25 Grocery Retailers Company Shares: % Value 2008-2012
Table 26 Grocery Retailers Brand Shares: % Value 2009-2012
Table 27 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 28 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 29 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 30 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 31 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 32 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 7 Non-Grocery Retailers: Meloman Media Products Store in Alma Shopping Centre in Astana
Chart 8 Non-Grocery Retailers: Stationers in Astana
Channel Data
Table 33 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 34 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 35 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 36 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 37 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 38 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 39 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 44 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 45 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 46 Non-Store Retailing Company Shares: % Value 2008-2012
Table 47 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 48 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 49 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017

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Related research categories

By sector: Retail (in Off-trade)

By market: Kazakhstan (in Asia)