Retailing in Iran

Unlike many neighbouring countries, which have seen a rapid trend of modernisation in the retailing industry, the Iranian market remains very traditional, with a huge number of independent outlets. This is mainly a result of limitations on foreign investment, which limits the opportunities for multinationals to enter the market. There is a strong network of traditional Iranian bazaars that control the distribution of the majority of consumer goods.

Euromonitor International's Retailing in Iran report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
the Structure of the Iranian Retailing Industry Remains Very Traditional
Economic Issues Drive Prices Up
Grocery Retailing Is Headed Towards Modernisation
Sanctions Affect the Presence International of Brands
Healthy Growth Expected, Especially for Modern Retailing Channels
Key Trends and Developments
Sudden Decline of Oil Exports Is Affecting All Aspects of the Iranian Economy
Launch of Subsidies Reform Programme Contributes Growth in Inflation Rate
Multinational Investors Hampered by Political Situation
Demographic Changes Impact Retailing
Decline in Value of National Currency
Traditional Distribution Network Leads To A Relatively Large Number of Outlets
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources
Aso Shoes Co Ltd in Retailing (iran)
Strategic Direction
Key Facts
Summary 2 Majid Al Futtaim Hypermarkets LLC: Key Facts
Summary 3 Majid Al Futtaim Hypermarkets LLC: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Majid Al Futtaim Hypermarkets LLC: Competitive Position 2012
Hacoupian Clothing Industries Inc in Retailing (iran)
Strategic Direction
Key Facts
Summary 5 Hacoupian Clothing Industries Inc: Key Facts
Summary 6 Hacoupian Clothing Industries Inc: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Hacoupian Clothing Industries Inc: Private Label Portfolio
Competitive Positioning
Summary 8 Hacoupian Clothing Industries Inc: Competitive Position 2012
Melli Shoe Co in Retailing (iran)
Strategic Direction
Key Facts
Summary 9 Melli Shoe Co: Key Facts
Summary 10 Melli Shoe Co: Operational Indicators
Internet Strategy
Company Background
Summary 11 Melli Shoe Co: Private Label Portfolio
Competitive Positioning
Summary 12 Melli Shoe Co: Competitive Position 2012
Refah Chain Stores Co in Retailing (iran)
Strategic Direction
Key Facts
Summary 13 Refah Chain Stores Co: Key Facts
Summary 14 Refah Chain Stores Co: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 15 Refah Chain Stores Co: Private Label Portfolio
Competitive Positioning
Summary 16 Refah Chain Stores Co: Competitive Position 2012
Shahrvand Goods & Servicing Co in Retailing (iran)
Strategic Direction
Key Facts
Summary 17 Shahrvand Goods & Servicing Company: Key Facts
Summary 18 Shahrvand Goods & Servicing Company: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 19 Goods & Servicing Company: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailing: Hyperstar (Hypermarket) in Tehran
Chart 2 Modern Grocery Retailing: Yasin Tehran (Supermarket) in Tehran
Chart 3 Modern Grocery Retailing: Shahrvand (Hypermarket) in Tehran
Chart 4 Traditional Grocery Retailing: A Food/Drink/Tobacco Specialist (Fruit Shop) in Mashhad
Chart 5 Traditional Grocery Retailing: Kiosk (Other Grocery Retailers) in Mashhad
Chart 6 Traditional Grocery Retailing: An Independent Small Grocer in Mashhad
Channel Data
Table 20 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 21 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 24 Grocery Retailers Company Shares: % Value 2008-2012
Table 25 Grocery Retailers Brand Shares: % Value 2009-2012
Table 26 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 27 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 7 Non-Grocery Retailers: A Beauty Specialist Retailer in Mashhad
Chart 8 Non-Grocery Retailers: An "Other" Healthcare Specialist Retailer (Attari) in Mashhad
Chart 9 Non-Grocery Retailers: A Furniture and Furnishings Store in Mashhad
Chart 10 Non-Grocery Retailers: A Sports Goods Store in Mashhad
Chart 11 Non-Grocery Retailers: A Pet Shop in Mashhad
Chart 12 Non-Grocery Retailers: A Jeweller in Mashhad
Channel Data
Table 32 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 33 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 34 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 35 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 36 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 37 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 38 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 43 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 44 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 45 Non-Store Retailing Company Shares: % Value 2008-2012
Table 46 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 47 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 48 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017

Tweet

Related research categories

By sector: Retail (in Off-trade)

By market: Iran (in Asia)