Retailing in Guatemala

In 2011, current value sales of modern grocery retailers witnessed the slowest growth of any year in the review period. The large weight of Wal-Mart in the category pushed sales down, due to negative results on a per-store basis for the multinational over that year. In 2012, the channel rebounded strongly in the country, as expansion and standardisation of retail formats continued apace and purchasing power continued to strengthen as the remnants of the financial crisis further receded.

Euromonitor International's Retailing in Guatemala report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Modern Grocery Retailers in Recovery
Chains Dominant To the Detriment of Smaller Operators
Greater Expansion Opportunities for Non-grocery Retailers
Modern Grocery Retailers Gives Importance To Higher-end Segments
Great Potential for Growth
Key Trends and Developments
Vulnerable Economy Brings Uncertainty
Tax Authorities Aiming To Reduce Informal Retailing
Mixed Panorama in Ease of Doing Business in Guatemala
Changing Demographics Push Growth To the Outskirts of Guatemala City
Wal-mart's Regional Approach Loses on A Local Basis
Slow Transition; Preference Favouring Chains
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Definitions
Sources
Summary 1 Research Sources
Distribuidora Electronica SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 2 Distribuidora Electronica SA: Key Facts
Summary 3 Distribuidora Electronica SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Distribuidora Electronica SA: Competitive Position 2012
La Curacao SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 5 La Curacao SA: Key Facts
Summary 6 La Curacao SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 La Curacao SA: Competitive Position 2012
La Paneria, SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 8 La Panería, SA: Key Facts
Summary 9 La Panería, SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 La Panería, SA: Private Label Portfolio
Competitive Positioning
Summary 11 La Panería, SA: Competitive Position 2012
Meykos SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 12 Meykos SA: Key Facts
Summary 13 Meykos SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 14 Meykos SA: Competitive Position 2012
Nuevos Almacenes SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 15 Nuevos Almacenes SA: Key Facts
Summary 16 Nuevos Almacenes SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 17 Nuevos Almacenes SA: Competitive Position 2012
Pricesmart De Guatemala, SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 18 PriceSmart de Guatemala, SA: Key Facts
Summary 19 PriceSmart de Guatemala, SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 20 PriceSmart de Guatemala, SA: Private Label Portfolio
Competitive Positioning
Summary 21 PriceSmart Guatemala, SA: Competitive Position 2012
Unisuper SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 22 Unisuper SA: Key Facts
Summary 23 Unisuper SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 24 Unisuper SA: Competitive Position 2012
Wal-mart Centroamérica SA in Retailing (guatemala)
Strategic Direction
Key Facts
Summary 25 Wal-Mart Centroamérica SA: Key Facts
Summary 26 Wal-Mart Centroamérica SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 27 Wal-Mart Centroamérica SA: Private Label Portfolio
Competitive Positioning
Summary 28 Wal-Mart Centroamérica SA: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Super 24 in Guatemala City
Chart 2 Modern Grocery Retailers: La Torre in Guatemala City
Chart 3 Traditional Grocery Retailers: San Martin in Guatemala City
Channel Data
Table 20 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 21 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 24 Grocery Retailers Company Shares: % Value 2008-2012
Table 25 Grocery Retailers Brand Shares: % Value 2009-2012
Table 26 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 27 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 28 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 29 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 30 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 31 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 4 Non-Grocery Retailers: Health and Beauty Specialist Retailer: Meykos in Guatemala City
Chart 5 Non-Grocery Retailers: Home and Garden Specialist Retailer: Cemaco Express in Guatemala City
Channel Data
Table 32 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 33 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 34 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 35 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 36 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 37 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 38 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 43 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 44 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 45 Non-Store Retailing Company Shares: % Value 2008-2012
Table 46 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 47 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 48 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017

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Related research categories

By sector: Retail (in Off-trade)

By market: Guatemala (in North America)