Retailing in Finland

Retailing experienced positive current value growth in 2012 despite challenging economic conditions and lower consumer confidence in the Finnish economy. As some channels faced decline, others saw healthy and even dynamic growth as consumer shopping patterns changed. These changes appear to be permanent, with internet retailing and hypermarkets growing at the expense of smaller and more traditional retailers.

Euromonitor International's Retailing in Finland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Positive Growth Despite Economic Challenges
Finnish Retailers Jump on the Internet Retailing Bandwagon
Hypermarkets Drive Grocery Retail Sales Towards the Level of Non-grocery Sales
Effects of Longer Opening Hours Clearly Visible
Positive Growth in Sight
Key Trends and Developments
Economic Conditions
Internet Retailing Conquering the Market
Government Regulation: Longer Shopping Hours and More Freedom for Online Chemists
Private Label Expands and Sophisticated Products Find Success
Consumer Patterns Also Dependent on Demographic Changes
Loyalty Programmes Going Strong in Finland
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Channel: Value 2007-2012
Table 3 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 4 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 5 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 8 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 9 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 11 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 12 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 13 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 14 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 15 Retailing Company Shares: % Value 2008-2012
Table 16 Retailing Brand Shares: % Value 2009-2012
Table 17 Store-Based Retailing Company Shares: % Value 2008-2012
Table 18 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 19 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 20 Non-store Retailing Company Shares: % Value 2008-2012
Table 21 Non-store Retailing Brand Shares: % Value 2009-2012
Table 22 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 23 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 24 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 25 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 26 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 31 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 34 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 36 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 37 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 38 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 1 Research Sources
Alko Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 2 Alko Oy: Key Facts
Summary 3 Alko Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Alko Oy: Competitive Position 2012
Avon Cosmetics Finland Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 5 Avon Cosmetics Finland Oy: Key Facts
Summary 6 Avon Cosmetics Finland Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 Avon Cosmetics Finland Oy: Competitive Position 2012
Ikea Suomi Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 8 IKEA Suomi Oy: Key Facts
Summary 9 IKEA Suomi Oy: Operational Indicators
Internet Strategy
Summary 10 IKEA Suomi Oy: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 11 IKEA Suomi Oy: Competitive Position 2012
Kesko Oyj in Retailing (finland)
Strategic Direction
Key Facts
Summary 12 Kesko Oyj: Key Facts
Summary 13 Kesko Oyj: Operational Indicators
Internet Strategy
Summary 14 Kesko Oyj: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 15 Kesko Oyj: Private Label Portfolio
Competitive Positioning
Summary 16 Kesko Oyj: Competitive Position 2012
Lidl Suomi Ky in Retailing (finland)
Strategic Direction
Key Facts
Summary 17 Lidl Suomi Ky: Key Facts
Summary 18 Lidl Suomi Ky: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 19 Lidl Suomi Ky: Private Label Portfolio
Competitive Positioning
Summary 20 Lidl Suomi Ky: Competitive Position 2012
Puukeskus Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 21 Puukeskus Oy: Key Facts
Summary 22 Puukeskus Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 23 Puukeskus Oy: Competitive Position 2012
Rautakirja Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 24 Rautakirja Oy: Key Facts
Summary 25 Rautakirja Oy: Operational Indicators
Internet Strategy
Summary 26 Rautakirja Oy: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 27 Rautakirja Oy: Private Label Portfolio
Competitive Positioning
Summary 28 Rautakirja Oy: Competitive Position 2012
S Group in Retailing (finland)
Strategic Direction
Key Facts
Summary 29 S Group: Key Facts
Summary 30 S Group: Operational Indicators
Internet Strategy
Summary 31 S Group: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 32 S Group: Private Label Portfolio
Competitive Positioning
Summary 33 S Group: Competitive Position 2012
Starkki Oy Ab in Retailing (finland)
Strategic Direction
Key Facts
Summary 34 Starkki Oy Ab: Key Facts
Summary 35 Starkki Oy Ab: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 36 Starkki Oy Ab: Private Label Portfolio
Competitive Positioning
Summary 37 Starkki Oy Ab: Competitive Position 2012
Stockmann Oyj Abp in Retailing (finland)
Strategic Direction
Key Facts
Summary 38 Stockmann Oyj Abp: Key Facts
Summary 39 Stockmann Oyj Abp: Operational Indicators
Internet Strategy
Summary 40 Stockmann Oyj Abp: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 41 Stockmann Oyj Abp: Private Label Portfolio
Competitive Positioning
Summary 42 Stockmann Oyj Abp: Competitive Position 2012
Suomen Lähikauppa Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 43 Suomen Lähikauppa Oy: Key Facts
Summary 44 Suomen Lähikauppa Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 45 Suomen Lähikauppa Oy: Private Label Portfolio
Competitive Positioning
Summary 46 Suomen Lähikauppa Oy: Competitive Position 2012
Tiimari Oyj Abp in Retailing (finland)
Strategic Direction
Key Facts
Summary 47 Tiimari Oyj Abp: Key Facts
Summary 48 Tiimari Oyj Abp: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 49 Tiimari Oyj Abp: Competitive Position 2012
Tokmanni Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 50 Tokmanni Oy: Key Facts
Summary 51 Tokmanni Oy: Operational Indicators
Internet Strategy
Summary 52 Tokmanni Oy: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 53 Tokmanni Oy Private Label Portfolio
Competitive Positioning
Summary 54 Tokmanni Oy: Competitive Position 2012
Wihuri Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 55 Wihuri Oy: Key Facts
Summary 56 Wihuri Oy: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 57 Wihuri Oy: Private Label Portfolio
Competitive Positioning
Summary 58 Wihuri Oy: Competitive Position 2012
Yliopiston Apteekki Oy in Retailing (finland)
Strategic Direction
Key Facts
Summary 59 Yliopiston Apteekki Oy: Key Facts
Summary 60 Yliopiston Apteekki Oy: Operational Indicators
Internet Strategy
Summary 61 Yliopiston Apteekki Oy: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 62 Yliopiston Apteekki Oy: Private Label Portfolio
Competitive Positioning
Summary 63 Yliopiston Apteekki Oy: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Convinience stores, R-Kioski in Hyvinkää
Chart 2 Modern Grocery Retailers: Supermarkets, K-Citymarket in Hyvinkää
Channel Data
Table 39 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 40 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 41 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 42 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 43 Grocery Retailers Company Shares: % Value 2008-2012
Table 44 Grocery Retailers Brand Shares: % Value 2009-2012
Table 45 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 46 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 47 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 48 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 49 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 50 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 3 Apparel Specialist Retailers: Vero Moda in Kauppakeskus Willa, Hyvinkää
Chart 4 Apparel Specialist Retailers: Dressmann in Kauppakeskus Willa, Hyvinkää
Channel Data
Table 51 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 52 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 53 Apparel Specialist Retailers Company Shares: % Value 2008-2012
Table 54 Apparel Specialist Retailers Brand Shares: % Value 2009-2012
Table 55 Apparel Specialist Retailers Brand Shares: Outlets 2009-2012
Table 56 Apparel Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 57 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 58 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 5 Electronics and Appliance Specialist Retailers: Expert in Hyvinkää
Channel Data
Table 59 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 61 Electronics and Appliance Specialist Retailers Company Shares: % Value 2008-2012
Table 62 Electronics and Appliance Specialist Retailers Brand Shares: % Value 2009-2012
Table 63 Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2009-2012
Table 64 Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 65 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 6 Health and Beauty Specialist Retailers: Other Healthcare Specialist Retailers, Life in Prisma, Hyvinkää
Chart 7 Health and Beauty Specialist Retailers: Beauty Specialist Retailers, Emotion in Prisma, Hyvinkää
Chart 8 Health and Beauty Specialist Retailers: Other Healthcare Specialist Retailers, Instrumentarium in Prisma, Hyvinkää
Channel Data
Table 67 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 68 Sales in Health and Beauty Specialist Retailers by Channel: Value 2007-2012
Table 69 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 70 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2007-2012
Table 71 Health and Beauty Specialist Retailers Company Shares: % Value 2008-2012
Table 72 Health and Beauty Specialist Retailers Brand Shares: % Value 2009-2012
Table 73 Health and Beauty Specialist Retailers Brand Shares: Outlets 2009-2012
Table 74 Health and Beauty Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 75 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 76 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 77 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 78 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 9 Home Improvement and Gardening Stores: RTV-Yhtymä in Hyvinkää
Channel Data
Table 79 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 80 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 81 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
Table 82 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
Table 83 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
Table 84 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
Table 85 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 86 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 10 Furniture and Homewares Stores: Pentik in Riihimäki
Chart 11 Furniture and Homewares Stores: Clas Ohlson in Hyvinkää
Channel Data
Table 87 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 88 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 89 Furniture and Homewares Stores Company Shares: % Value 2008-2012
Table 90 Furniture and Homewares Stores Brand Shares: % Value 2009-2012
Table 91 Furniture and Homewares Stores Brand Shares: Outlets 2009-2012
Table 92 Furniture and Homewares Stores Brand Shares: Selling Space 2009-2012
Table 93 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 94 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Data
Table 95 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 96 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2007-2012
Table 97 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 98 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2007-2012
Table 99 Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2008-2012
Table 100 Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2009-2012
Table 101 Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2009-2012
Table 102 Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 103 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 104 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2012-2017
Table 105 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 106 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 12 Mixed Retailers: Department Stores, Sokos in Helsinki
Chart 13 Mixed Retailers: Department Stores, Stockmann in Helsinki
Chart 14 Mixed Retailers: Department Stores, Anttila in Hyvinkää
Chart 15 Mixed Retailers: Variety Stores, Tarjoustalo in Hyvinkää
Channel Data
Table 107 Mixed Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 108 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 109 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 110 Sales in Mixed Retailers by Channel: % Value Growth 2007-2012
Table 111 Mixed Retailers Company Shares: % Value 2008-2012
Table 112 Mixed Retailers Brand Shares: % Value 2009-2012
Table 113 Mixed Retailers Brand Shares: Outlets 2009-2012
Table 114 Mixed Retailers Brand Shares: Selling Space 2009-2012
Table 115 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 116 Forecast Sales in Mixed Retailers by Channel: Value 2012-2017
Table 117 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 118 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 119 Direct Selling Agents 2010-2012
Channel Data
Table 120 Direct Selling by Channel: Value 2007-2012
Table 121 Direct Selling by Channel: % Value Growth 2007-2012
Table 122 Direct Selling Company Shares: % Value 2008-2012
Table 123 Direct Selling Brand Shares: % Value 2009-2012
Table 124 Direct Selling Forecasts by Channel: Value 2012-2017
Table 125 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Channel: Value 2007-2012
Table 127 Homeshopping by Channel: % Value Growth 2007-2012
Table 128 Homeshopping Company Shares: % Value 2008-2012
Table 129 Homeshopping Brand Shares: % Value 2009-2012
Table 130 Homeshopping Forecasts by Channel: Value 2012-2017
Table 131 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Channel: Value 2007-2012
Table 133 Internet Retailing by Channel: % Value Growth 2007-2012
Table 134 Internet Retailing Company Shares: % Value 2008-2012
Table 135 Internet Retailing Brand Shares: % Value 2009-2012
Table 136 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 137 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 16 Vending: Helsinki Airport, Vantaa
Channel Data
Table 138 Vending by Channel: Value 2007-2012
Table 139 Vending by Channel: % Value Growth 2007-2012
Table 140 Vending Company Shares: % Value 2008-2012
Table 141 Vending Brand Shares: % Value 2009-2012
Table 142 Vending Forecasts by Channel: Value 2012-2017
Table 143 Vending Forecasts by Channel: % Value Growth 2012-2017

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By sector: Retail (in Off-trade)

By market: Finland (in Europe)