Retailing in Estonia

Published: March 2013

Publisher: Euromonitor Plc

Product ref: 161464

Pages: 65

Format: PDF

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Report description

Estonian retailing continued its rapid improvement in 2012 similarly to the previous year. Although an increase is projected for the following years, the growth rates will stabilise. Rapid improvement in value sales in 2011 and 2012 was mainly caused by the overall price increases, but also recovery from the financial crisis. This in turn fuelled the confidence of Estonians by creating jobs and improving their disposable incomes. Hence, consumers were able to spend more.

Euromonitor International's Retailing in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Price Improvement and Improving Economy Boost Retail Value Sales
Heavy Competition Between Modern Grocery Retailers
Non-grocery Continually Outperforms Grocery Retailers
Stiff Competition Remains
Rapid Growth Expected To Slow Down Over the Forecast Period
Key Trends and Developments
Economic Conditions Improve Despite Struggling Europe
Government's Effective Policy Maintains Economic Stability in the Country
Estonia Remains An Attractive Source for Foreign Direct Investments
Numerous Estonians Move To Seek Better Life To Other Countries
Shopping Centres Attract Estonians
Deepening Competition Between Main Grocery Retailers Causes Expansion
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Category: Value 2007-2012
Table 3 Sales in Retailing by Category: % Value Growth 2007-2012
Table 4 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 5 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 6 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 7 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 8 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 9 Retailing Company Shares: % Value 2008-2012
Table 10 Retailing Brand Shares: % Value 2009-2012
Table 11 Store-Based Retailing Company Shares: % Value 2008-2012
Table 12 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 13 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 14 Forecast Sales in Retailing by Category: Value 2012-2017
Table 15 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
Table 16 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 17 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 18 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 19 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 20 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 1 Research Sources
Eesti Tarbijateühistu Keskühistu in Retailing (estonia)
Strategic Direction
Key Facts
Summary 2 Eesti Tarbijateühistu Keskühistu: Key Facts
Summary 3 Eesti Tarbijateühistu Keskühistu: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Eesti Tarbijateühistu Keskühistu: Private Label Portfolio
Competitive Positioning
Summary 5 Eesti Tarbijateühistu Keskühistu: Competitive Position 2012
Lux Eesti Oü in Retailing (estonia)
Strategic Direction
Key Facts
Summary 6 Lux Eesti OÜ: Key Facts
Summary 7 Lux Eesti OÜ: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Lux Eesti OÜ: Competitive Position 2012
Optimera Estonia As in Retailing (estonia)
Strategic Direction
Key Facts
Summary 9 Optimera Estonia AS: Key Facts
Summary 10 Optimera Estonia AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 11 Optimera Estonia AS: Competitive Position 2012
Rimi Eesti Food As in Retailing (estonia)
Strategic Direction
Key Facts
Summary 12 Rimi Eesti Food AS: Key Facts
Summary 13 Rimi Eesti Food AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 14 Rimi Eesti Food AS: Private Label Portfolio
Competitive Positioning
Summary 15 Rimi Eesti Food AS: Competitive Position 2012
Selver As in Retailing (estonia)
Strategic Direction
Key Facts
Summary 16 Selver AS: Key Facts
Summary 17 Selver AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 18 Selver AS: Private Label Portfolio
Competitive Positioning
Summary 19 Selver AS: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 1 Modern Grocery Retailers: Hypermarkets, Rimi in Tartu
Chart 2 Modern Grocery Retailers: Hypermarkets, Prisma Peremarket in Tartu
Chart 3 Modern Grocery Retailers: Supermarkets, Selver in Tartu
Chart 4 Traditional Grocery Retailers: Food/Drink/Tobacco Specialist, Kalevi Kommipood in Tartu
Chart 5 Traditional Grocery Retailers: Independent Small Grocers, Valgjärve Kauplus in Valgjärve
Chart 6 Traditional Grocery Retailers: Pere Leib Müügipunkt in Tartu
Channel Data
Table 21 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 22 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 25 Grocery Retailers Company Shares: % Value 2008-2012
Table 26 Grocery Retailers Brand Shares: % Value 2009-2012
Table 27 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 28 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 29 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 30 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 31 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 32 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 7 Non-Grocery Retailers: Apparel Specialists, Ivo Nikkolo
Chart 8 Non-Grocery Retailers: Beauty Specialist Retailers, ILU in Tartu
Chart 9 Non-Grocery Retailers: Home Improvement and Gardening Stores, Ehituse ABC in Tartu
Chart 10 Non-Grocery Retailers: Furniture and Homewares Stores, Wermo Moobel
Channel Data
Table 33 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 34 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 35 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 36 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 37 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 38 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 39 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 40 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 41 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 43 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 44 Sales in Non-Store Retailing by Category: Value 2007-2012
Table 45 Sales in Non-Store Retailing by Category: % Value Growth 2007-2012
Table 46 Non-Store Retailing Company Shares: % Value 2008-2012
Table 47 Non-Store Retailing Brand Shares: % Value 2009-2012
Table 48 Forecast Sales in Non-Store Retailing by Category: Value 2012-2017
Table 49 Forecast Sales in Non-Store Retailing by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Retail (in Off-trade)

By market: Estonia (in Europe)