Retail Technology Enterprise Insights, 2010
Report description
Ovum carried out an in-depth primary research project in 2010. It spoke to business and IT leaders at 203 retailers around the world, exploring a wide range of business and technology issues.
Scope- Retailers' opinions are examined across a range of technologies, from both a strategic and investment viewpoint
- Retailers' view on the challenges they face regarding customers, supply chain and competitors is explored
By the end of 2010, nearly ¾ of global retailers will have a transactional online store with more than a quarter mobile enabled
The average number of APAC retailers investing in international expansion is double the global average
Contrary to belief, Japan does not lead m-commerce adoption Reasons to Purchase- Study findings are presented alongside 'analyst notes' which discuss the topics and add context and value to the data
- Gain first hand insight on spending priorities and budget outlooks
Table of contents
Executive Summary 3Survey Demographics
IT Budgets
IT Goals and Strategies
Technology and service adoption
Appendix
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