Retail in Romania 2012
Retailers participating in the market in Romania are adapting their strategies to meet changing economic conditions and consumer behaviour. As they weigh available options in terms of macroeconomic data and market growth, they assess the effects of recent events and estimate future impact on sales in the grocery, DIY, clothing and footwear, consumer electronics and cosmetics and toiletries segments of the market.
In order to present a reliable fifth edition source of statistical information, analysis and forecasts filled with insight and accuracy, PMR has released Retail in Romania 2012, Market analysis and development forecasts for 2012-2014.
This comprehensive publication provides all the benefits of historical data gathered during long-term observation of this market, along with astute assessments of macroeconomic impact on the retail industry and development forecasts prepared by PMR’s team of experienced researchers and analysts.
Professionals concerned with conditions in the Romanian retail sector will benefit from guidance on a wide selection of topics, including overall market values and specific segment activity, the financial status and expansion outlooks of top retail chains, recent changes in prospects for growth and outlooks for the next two years.
The report analyses the country’s macroeconomic and demographic conditions and their influences on the various segments of the retail sector, while focusing attention on the specific effects and outcomes of recent financial instability on Romania’s retail environment. It provides perspective on the value and prospects of the leading retail market distribution channels, and tracks the history and likely paths to growth and development of the retail industry across the country. This document examines the effects of far-reaching retail and consumer trends in the grocery, DIY, clothing and footwear, consumer electronics and cosmetics and toiletries segments and predicts the effectiveness of strategies employed by retailers to respond to or capitalise upon these tendencies.
This report scrutinizes leading retail chains of both domestic and international origin, providing information on their financial status, market share, strategic plans for the future and speculates on the success of new competitors expected to enter the Romanian retail market in the months to come.
Retail in Romania 2012, Market analysis and development forecasts to 2014 delivers comprehensive coverage of this retail industry obtained from a wide array of reliable sources and combined to create a valuable informational asset for executives and management personnel working at companies considering entering or already engaged in Romanian retail, importers and other producers of merchandise intended for sale in Romanian retail outlets, and companies that provide support services and retail supplies and merchandising support systems for operations in the grocery, DIY, clothing and footwear, consumer electronics and cosmetics and toiletries segments.
Table of contentsMethodology
Retail sector overview
Grocery retail market
Non-food retail market
List of graphs
List of tables
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