Resource Scarcity: Consumer and Innovation Trends

Population growth, the expanding consumption power of the developing world, and scarcity of natural resources, combine to intensify pressure on critical resources such as water, energy (notably fossil fuels), and land. Industry will play a central role in enabling consumers to reduce environmental footprints by developing products that meet their core needs, but also conserve resources.

• Pinpoint the best marketing and innovation 'platforms' that can be employed to entice new product trial. See how they relate to 'on-trend' examples
• Access a unique blend of consumer and innovation insight to understand consumer attitudes to resource scarcity and what this means for the future
• Trend overview and sector specific analysis covering food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging and retail

Despite the issue of resource scarcity, consumers continue to be wasteful. Just under a third of consumers say that they regularly have to throw away food and drinks that have gone past their use-by date.

Packaging is the most visible way which consumers judge attitudes. 48 percent of consumers believe food and drinks come in too much packaging. Most consumers know nothing of companies’ resourcefulness in the supply chain but packaging is visible and therefore often on what judgements are made.

A water shortage is already posing a significant challenge to agriculture. Two thirds of the world’s agricultural output are from countries experiencing drought. Going forward, finding ways to address this will be crucial.

• How do consumer view resource scarcity? How does the industry view resource scarcity?
• How does the issue of resource scarcity differ by sector?
• How important are sustainable issues to consumers? Where does it rank overall?
• What are the most innovative solutions to resource scarcity? How are brands tailoring products and marketing?
• What are the future implications of resource scarcity?

Table of contents

OVERVIEW
•Introduction
•Summary
Primark remains a stellar performer in the UK value clothing sector;
Benefits from trading down and fast fashion ranges;
Must engage with young shoppers to encourage them to keep spending;
Potential to bolster its market share in menswear and footwear;
Online launch provides growth opportunities, but needs serious consideration.

PRIMARK
•International growth fuels sales
•Recent key events
Aims to expand through concessions and out-of-town
•Proposition & customer profile
•Financials
Delivers robust growth – though this is slowing
Double digit growth throughout decade
•Space
•Space allocation
•Sector performance – clothing & footwear
Childrenswear and footwear still offer growth opportunities
Clothing sales densities continue to improve – albeit at a slower rate
•Market shares
•Outlook
In a more competitive market should aim to engage with its target customers

METHODOLOGY
•Verdict Retail company briefing
•Financial information
Market size calculation
Sales density calculation
•Further reading
•Ask the analyst
•Verdict Retail consulting
•Disclaimer

TABLES
•Table: Primark company information
•Table: Primark retail proposition
•Table: Primark key operating statistics 2007–12e
•Table: Primark trading record 2002–12e
•Table: Primark UK store portfolio 2002–12e
•Table: Primark space allocation
•Table: Primark UK clothing and footwear sales 2007–12e
•Table: Primark UK clothing and footwear y-o-y change 2007–12e

FIGURES
•Figure: Primark fascia
•Figure: Clothing visitor share by demographic group
•Figure: Footwear visitor share by demographic group
•Figure: Primark UK sales and growth to September 2007–12e
•Figure: Primark operating profit and growth to September 2006–11
•Figure: Primark clothing space breakdown
•Figure: Primark clothing & footwear sales mix
•Figure: Primark clothing sales to September 2007–12e
•Figure: Primark footwear sales to September 2007–12e
•Figure: Primark UK clothing sales per sq ft to September 2007–12e
•Figure: Primark clothing & footwear market shares 2007–12e
•Figure: Primark value clothing market share 2007–12e

Related research categories

By sector: Trends, Consumer (in Trends)