Report package: Global market reviews of malt whisky, blended Scotch whisky and world whiskies

This is a package of just-drinks' latest 'Global market review of malt whisky', 'Global market review of blended Scotch whisky' and the latest 'Global market review of world whiskies', providing you with a comprehensive insight into these neighbouring markets at a discounted price. Save 30% by purchasing these reports together in this package!

The reports follow the same digestible format, including all of the information required to help companies in these sectors plan their next marketing strategies. Each report includes key market activity, a breakdown of the market by area/sector, and industry forecasts. The activities of the major players are considered in both reports, including selected company profiles.

Please read on for further details on each study...

Total malt Scotch sales fell by 4.8% in 2009 to 6.1m nine-litre cases, as the global recession took hold. This drop reversed the prior five-year performance of 2% CAGR growth.

The impact of the recession was most pronounced in the more developed Western markets. The recession was characterised by a shift from on- to off-premise consumption. Although the malt category isn’t as on-trade developed and focused as other categories, the fact that the on-trade was down did have some impact on volumes. Destocking was also a factor in the first half of 2009. The important travel retail channel, the third-largest malt market, was also hard hit as global travel declined, with the business traveller segment being particularly hard hit.

Read more about this report with just-drinks' research article here

 

Global market review of world whiskies – forecasts to 2014

The non-Scotch whisk(e)y market - chiefly comprising Irish, American, Canadian, Indian and Japanese whiskies - is one of the largest growth areas of the global wine and spirits industry. The performance of the three most international non-Scotch whisk(e)y categories - US, Canadian and Irish - has been more varied. Irish whiskey is currently the most rapidly rising of the three, accelerating at an impressive rate and rising by 8% CAGR between 2003 and 2008 to reach 4.46m cases.

The real reason for optimism in Irish whiskey is the development of the US market where sales surpassed 1m cases for the first time in 2008. Irish whiskey remained among the fastest growing categories in 2009 despite the economic crisis. Much of this has been driven by Jameson, which has a premium price positioning in the US. There is a sense that both the brand and category is at the beginning of what could be explosive long-term growth in this lucrative market. Diageo is also very strong in the US and it is only a matter of time before it uses that distribution clout to establish Bushmills to a greater extent.

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Global market review of blended Scotch whisky – forecasts to 2014

There are few categories that are as international in scope as Scotch whisky. Scotch sells more than a million cases in 20 markets, and more than half a million in an additional ten markets.

• Scotch was in the throes of a golden period, with new markets coming on stream and, until the recent economic crisis, widespread trading-up. The blended Scotch market amounted to 82.5m cases in 2008, according to The IWSR’s estimates.

This latest report, at over 30,000 words and including over 100 data tables, is the definitive guide to the global blended Scotch market. It provides a complete review of the major markets, offers forecast data out to 2014, interviews the leading brand players and discusses the major issues that affect this key brown spirits category.

Read more about this report with just-drinks' research article here

Table of contents

Global market review of malt whisky – forecasts to 2015

Chapter 1 Recent performance

Chapter 2 Scope of the market
Market drivers
Headroom for growth
Industry structure
Role of innovation
Move into super luxury
Horses for courses
Future of blended malts
Age statements
Vox pops
Inventory situation
Future competition

Chapter 3 North America market performance
United States
Rest of Americas
Canada

Chapter 4 Europe market performance
United Kingdom
Germany
Italy
Switzerland
The Netherlands
Russia
Spain
France

Chapter 5 Asia market performance
Taiwan
China
Japan
South Korea
India
Other markets: South Africa

Chapter 6 Travel retail market performance
Appendix 1 New regulations
Appendix 2 Major production moves

List of figures
Figure 1: Glenfiddich: The world.s largest single malt brand
Figure 2: The Balvenie has a more esoteric positioning
Figure 3: Glenfiddich.s new advertising campaign rolled out late last year
Figure 4: The Macallan: success in Asia
Figure 5: Smokehead is an attempt to make the category more contemporary
Figure 6: Singleton is Diageo.s attempt to build a mainstream malt brand
Figure 7: Hibiki is leading a renaissance for Japanese whisky
Figure 8: Production of Japanese whisky is also struggling to meet demand
Figure 9: The major Scotch companies have been boosting production capacity
Figure 10: Production at Diageo.s new Roseisle distillery

List of tables
Table 1: Global malt scotch consumption, 1999-2015 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 2: Top ten countries by malt scotch consumption, 1999-2015 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 3: Top ten fastest growth markets by malt scotch consumption, 1999-2015 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 4: Share of malt Scotch on total Scotch in each market
Table 5: Malt scotch consumption by region, 1999-2015 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 6: Global top ten companies by malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 7: Global top ten brands by malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 8: 2008 and 2009 Scotch malt whisky stock by age
Table 9: Top ten companies in North America malt scotch consumption, 1999-2009 ('000s ninelitre cases) and 2009 value (US$'000s)
Table 10: Top ten brands in North America malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 11: Top ten companies in United States malt scotch consumption, 1999-2009 ('000s ninelitre cases) and 2009 value (US$'000s)
Table 12: Top ten brands in United States malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 13: Top ten companies in Rest of America malt scotch consumption, 1999-2009 ('000s ninelitre cases) and 2009 value (US$'000s)
Table 14: Top ten brands in Rest of Americas malt scotch consumption, 1999-2009 ('000s ninelitre cases) and 2009 value (US$'000s)
Table 15: Top ten companies in Canada malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 16: Top ten brands in Canada malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 17: Top ten companies in Europe malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 18: Top ten brands in Europe malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 19: Top ten companies in UK malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 20: Top ten brands in UK malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 21: Top ten companies in Germany malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 22: Top ten brands in Germany malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 23: Top ten companies in Italy malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 24: Top ten brands in Italy malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 25: Top ten companies in CIS malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 25: Top ten companies in CIS malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 26: Top ten brands in CIS malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 27: Top ten companies in Spain malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 28: Top ten brands in Spain malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 29: Top ten companies in France malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)
Table 30: Top ten brands in France malt scotch consumption, 1999-2009 ('000s nine-litre cases) and 2009 value (US$'000s)

 

Global market review of blended Scotch whisky – forecasts to 2014

Chapter 1 Executive summary
Outlook

Chapter 2 Scope of the market
Industry structure
Recent performance
Vox pops
Forecasting the future
Long-term optimism
Comparing the opportunity in India and China
Mature market challenge
Mixability
Need for generic marketing campaigns
Single malt lessons
Premiumisation
Importance of age statements
Supply and demand
Role of innovation

Chapter 3 The markets
Europe
France
Spain
Portugal
United Kingdom
Greece
Germany
Turkey
Russian Federation
The Americas
United States
Mexico
Brazil
Venezuela
Colombia
Asia-Pacific
China
India
Thailand
South Korea
Taiwan
Australia
Other markets
South Africa
Travel retail

Appendix A: Consolidation merry-go-round

Appendix B: Broad new Scotch regulations become law

Appendix C: Key company brand data

List of tables
Table 1: Global blended Scotch whisky volume by major region, 2003-2014 (‘000s nine-litre cases)
Table 2: Top 5 companies’ blended Scotch volumes by major region, 2003-2008 volume (‘000s nine-litre cases)
Table 3: Blended Scotch volume by quality and major region, 2003-2014 (‘000s nine-litre cases)
Table 4: Blended Scotch whisky volume in North West Europe by country, 2003-2014 (‘000s ninelitre cases)
Table 5: Blended Scotch whisky volume in Southern Europe by country, 2003-2014 (‘000s ninelitre cases)
Table 6: Blended Scotch whisky volume in East Europe and Baltics by country, 2003-2014 (‘000s nine-litre cases)
Table 7: Blended Scotch whisky volume in Central Europe and Balkans by country, 2003-2014 (‘000s nine-litre cases)
Table 8: Blended Scotch whisky volume in North America by country, 2003-2014 (‘000s nine-litre cases)
Table 9: Blended Scotch whisky volume in Central America by country, 2003-2014 (‘000s nine-litre cases)
Table 10: Blended Scotch whisky volume in Latin America by country, 2003-2014 (‘000s nine-litre cases)
Table 11: Blended Scotch whisky volume in Asia Pacific by country, 2003-2014 (‘000s nine-litre cases)
Table 12: Blended Scotch whisky volume in Africa by country, 2003-2014 (‘000s nine-litre cases)
Table 13: Blended Scotch whisky volume in Middle East by country, 2003-2014 (‘000s nine-litre cases)
Table 14: Top 10 companies’ global blended Scotch volumes, 2003-2008 volume (‘000s nine-litre cases)
Table 15: Share of blended Scotch on imported spirits for selected markets, 2003-2014 (% share)
Table 16: Global blended Scotch and malt Scotch volume, 2003-2014 (‘000s nine-litre cases)
Table 17: Global blended Scotch volume by quality, 2003-2014 (‘000s nine-litre cases)
Table 18: Top 10 blended Scotch brand lines in France, 2003-2008 volume (‘000s nine-litre cases)
Table 19: Top 5 blended Scotch owners’ volumes in France, 2003-2008 volume (‘000s nine-litre cases)
Table 20: Blended Scotch in France by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 21: Top 10 blended Scotch brand lines in Spain, 2003-2008 volume (‘000s nine-litre cases)
Table 22: Top 5 blended Scotch owners’ volumes in Spain, 2003-2008 volume (‘000s nine-litre cases)
Table 23: Blended Scotch in Spain by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 24: Top 10 blended Scotch brand lines in Portugal, 2003-2008 volume (‘000s nine-litre cases)
Table 25: Top 5 blended Scotch owners’ volumes in Portugal, 2003-2008 volume (‘000s nine-litre cases)
Table 26: Blended Scotch in Portugal by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 27: Top 10 blended Scotch brand lines in UK, 2003-2008 volume (‘000s nine-litre cases)
Table 28: Top 5 blended Scotch owners’ volumes in UK, 2003-2008 volume (‘000s nine-litre cases)
Table 29: Blended Scotch in UK by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 30: Top 10 blended Scotch brand lines in Greece, 2003-2008 volume (‘000s nine-litre cases)
Table 31: Top 5 blended Scotch owners’ volumes in Greece, 2003-2008 volume (‘000s nine-litre cases)
Table 32: Blended Scotch in Greece by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 33: Blended Scotch in Germany by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 34: Top 10 blended Scotch brand lines in Germany, 2003-2008 volume (‘000s nine-litre cases)
Table 35: Top 5 blended Scotch owners’ volumes in Germany, 2003-2008 volume (‘000s nine-litre cases)
Table 36: Top 10 blended Scotch brand lines in Russia, 2003-2008 volume (‘000s nine-litre cases)
Table 37: Blended Scotch in Russia by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 38: Top 5 blended Scotch owners’ volumes in Russia, 2003-2008 volume (‘000s nine-litre cases)
Table 39: Blended Scotch in United States by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 40: Top 10 blended Scotch brand lines in United States, 2003-2008 volume (‘000s nine-litre cases)
Table 41: Top 5 blended Scotch owners’ volumes in United States, 2003-2008 volume (‘000s ninelitre cases)
Table 42: Top 10 blended Scotch brand lines in Mexico, 2003-2008 volume (‘000s nine-litre cases)
Table 43: Blended Scotch in Mexico by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 44: Top 5 blended Scotch owners’ volumes in Mexico, 2003-2008 volume (‘000s nine-litre cases)
Table 45: Top 10 blended Scotch brand lines in Brazil, 2003-2008 volume (‘000s nine-litre cases)
Table 46: Blended Scotch in Brazil by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 47: Top 5 blended Scotch owners’ volumes in Brazil, 2003-2008 volume (‘000s nine-litre cases)
Table 48: Blended Scotch in Venezuela by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 49: Top 10 blended Scotch brand lines in Venezuela, 2003-2008 volume (‘000s nine-litre cases)
Table 50: Top 5 blended Scotch owners’ volumes in Venezuela, 2003-2008 volume (‘000s ninelitre cases)
Table 51: Top 10 blended Scotch brand lines in Colombia, 2003-2008 volume (‘000s nine-litre cases)
Table 52: Blended Scotch in Colombia by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 53: Top 5 blended Scotch owners’ volumes in Colombia, 2003-2008 volume (‘000s nine-litre cases)
Table 54: Top 10 blended Scotch brand lines in China, 2003-2008 volume (‘000s nine-litre cases)
Table 55: Top 5 blended Scotch owners’ volumes in China, 2003-2008 volume (‘000s nine-litre cases)
Table 56: Blended Scotch in China by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 57: Top 10 blended Scotch brand lines in India, 2003-2008 volume (‘000s nine-litre cases)
Table 58: Top 5 blended Scotch owners’ volumes in India, 2003-2008 volume (‘000s nine-litre cases)
Table 59: Blended Scotch in India by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 60: Top 10 blended Scotch brand lines in Thailand, 2003-2008 volume (‘000s nine-litre cases)
Table 61: Top 5 blended Scotch owners’ volumes in Thailand, 2003-2008 volume (‘000s nine-litre cases)
Table 62: Blended Scotch in Thailand by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 63: Top 10 blended Scotch brand lines in South Korea, 2003-2008 volume (‘000s nine-litre cases)
Table 64: Blended Scotch in South Korea by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 65: Top 5 blended Scotch owners’ volumes in South Korea, 2003-2008 volume (‘000s ninelitre cases)
Table 66: Top 10 blended Scotch brand lines in Taiwan, 2003-2008 volume (‘000s nine-litre cases)
Table 67: Blended Scotch in Taiwan by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 68: Top 5 blended Scotch owners’ volumes in Taiwan, 2003-2008 volume (‘000s nine-litre cases)
Table 69: Blended Scotch in Australia by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 70: Top 10 blended Scotch brand lines in Australia, 2003-2008 volume (‘000s nine-litre cases)
Table 71: Top 5 blended Scotch owners’ volumes in Australia, 2003-2008 volume (‘000s nine-litre cases)
Table 72: Top 10 blended Scotch brand lines in South Africa, 2003-2008 volume (‘000s nine-litre cases)
Table 73: Top 5 blended Scotch owners’ volumes in South Africa, 2003-2008 volume (‘000s ninelitre cases)
Table 74: Blended Scotch in South Africa by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 75: Blended Scotch volumes in travel retail by region, 2003-2014 volume (‘000s nine-litre cases)
Table 76: Blended Scotch in travel retail by quality, 2003-2014 volume (‘000s nine-litre cases)
Table 77: Top 10 blended Scotch owners’ volumes in travel retail, 2003-2008 volume (‘000s ninelitre cases)
Table 78: Top 10 blended Scotch brand lines in travel retail, 2003-2008 volume (‘000s nine-litre cases)
Table 79: Diageo’s top 10 blended Scotch brand volumes, 2003-2008 volume (‘000s nine-litre cases)
Table 80: Diageo’s blended Scotch volumes by region, 2003-2008 volume (‘000s nine-litre cases)
Table 81: Diageo’s blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 82: Johnnie Walker - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 83: J and B - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 84: Buchanan’s - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 85: Pernod Ricard’s top 10 blended Scotch brand volumes, 2003-2008 volume (‘000s ninelitre cases)
Table 86: Pernod Ricard’s blended Scotch volumes by region, 2003-2008 volume (‘000s nine-litre cases)
Table 87: Pernod Ricard’s blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 88: Chivas Regal - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 89: Ballantines - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 90: Edrington Group’s top blended Scotch brand volumes, 2003-2008 volume (‘000s ninelitre cases)
Table 91: Edrington Group’s blended Scotch volumes by region, 2003-2008 volume (‘000s ninelitre cases)
Table 92: Edrington Group’s blended Scotch volumes by quality, 2003-2008 volume (‘000s ninelitre cases)
Table 93: Famous Grouse - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 94: Beam Global’s top blended Scotch brand volumes, 2003-2008 volume (‘000s nine-litre cases)
Table 95: Beam Global’s blended Scotch volumes by region, 2003-2008 volume (‘000s nine-litre cases)
Table 96: Beam Global’s blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 97: Teachers - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 98: Berry Brothers’ top blended Scotch brand volumes, 2003-2008 volume (‘000s nine-litre cases)
Table 99: Berry Brothers’ blended Scotch volumes by region, 2003-2008 volume (‘000s nine-litre cases)
Table 100: Berry Brothers’ blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 100: Berry Brothers’ blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 101: Cutty Sark - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 102: Bacardi-Martini’s top blended Scotch brand volumes, 2003-2008 volume (‘000s ninelitre cases)
Table 103: Bacardi-Martini’s blended Scotch volumes by region, 2003-2008 volume (‘000s ninelitre cases)
Table 104 (continued): Bacardi-Martini’s blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 105: Dewars - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)
Table 106: Wm Grant’s top 10 blended Scotch brand volumes, 2003-2008 volume (‘000s nine-litre cases)
Table 107: Wm Grant’s blended Scotch volumes by region, 2003-2008 volume (‘000s nine-litre cases)
Table 108: Wm Grant’s blended Scotch volumes by quality, 2003-2008 volume (‘000s nine-litre cases)
Table 109: Grants Scotch - top 10 markets, 2003-2008 volume (‘000s nine-litre cases)

Global market review of world whiskies – forecasts to 2014

Chapter 1 Executive summary

Chapter 2 Scope of the market

Chapter 3 Industry structure
Irish whiskey
Canadian whisky
US whiskey
Underdeveloped super-premium tier
Mixability
Innovations
Demand and supply
US whiskey on the march
Irish whiskey explodes in export markets

Chapter 4 The markets
The Americas
United States
US whiskey
Canadian whisky
Irish whiskey
Canada
Canadian whisky
US whiskey
Mexico
US whiskey
Brazil
US whiskey
Brazilian whisky
Europe
The UK
US whiskey
Irish whiskey
Ireland
Irish whiskey
Italy
US whiskey
France
Irish whiskey
Canadian whisky
US whiskey
Spain
US whiskey
Local Spanish whiskies
Germany
US whiskey
Irish whiskey
Sweden
Irish whiskey
Canadian whisky
Eastern Europe
Poland
US whiskey
The Czech Republic
Irish whiskey
Russia
US whiskey
Irish whiskey
Asia-Pacific
China
US whiskey
Japan
US whiskey
Japanese whisky
India
US whiskey
Indian whisky
Australia
US whiskey
Canadian whiskey
The rest of the world
South Africa
US whiskies
Irish whiskey
Canadian whisky
South African whisky
Travel retail
US whiskey
Irish whiskey

Chapter 5 The companies
Pernod Ricard
Beam Global Spirits & Wine
Brown-Forman
Diageo

List of tables
Table 1: Total global consumption volume for US, Canadian, Irish and Other whisk(e)y, 2003-2014 (000's nine-litre cases)
Table 2: Share of imported Scotch, non-Scotch whisk(e)y, Cognac/Armagnac in Brazil, 2003-2014 (% share)
Table 3: Share of imported Scotch, non-Scotch whisk(e)y, Cognac/Armagnac in Russia, 2003-2014 (% share)
Table 4: Share of imported Scotch, non-Scotch whisk(e)y, Cognac/Armagnac in India, 2003-2014 (% share)
Table 5: Share of imported Scotch, non-Scotch whisk(e)y, Cognac/Armagnac in China, 2003-2014 (% share)
Table 6: Top 5 Irish whiskey brand owners, 2003-2008 (000's nine-litre cases)
Table 7: Top ten Canadian whisky brand owners, 2003-2008 (000's nine-litre cases)
Table 8: Top ten US whiskey brand owners, 2003-2008 (000's nine-litre cases)
Table 9: Top 25 US whiskey markets, 2003-2014 (000's nine-litre cases)
Table 10: Top 30 Irish whiskey markets, 2003-2014 (000's nine-litre cases)
Table 11: US whiskey volume in United States by quality, 2003-2014 (000's nine-litre cases)
Table 12: Top nine brand volumes of US whiskey in United States, 2003-2008 (000's nine-litre cases)
Table 13: Canadian whisky volume in United States by quality, 2003-2014 (000's nine-litre cases)
Table 14: Top nine brand volumes of Canadian whisky in United States, 2003-2008 (000's ninelitre cases)
Table 15: Irish whiskey volume in United States by quality, 2003-2014 (000's nine-litre cases)
Table 16: Top nine brand volumes of Irish whiskey in United States, 2003-2008 (000's nine-litre cases)
Table 17: Canadian whisky volume in Canada by quality, 2003-2014 (000's nine-litre cases)
Table 18: Top ten brand volumes of Canadian whisky in Canada, 2003-2008 (000's nine-litre cases)
Table 19: US whiskey volume in Canada by quality, 2003-2014 (000's nine-litre cases)
Table 20: Top ten brand volumes of US whiskey in Canada, 2003-2008 (000's nine-litre cases)
Table 21: Top 5 brand volumes of US whiskey in Mexico, 2003-2008 (000's nine-litre cases)
Table 22: Share of imported Scotch, non-Scotch whisk(e)y, Cognac/Armagnac in Mexico, 2003-2014 (% share)
Table 23: Top ten brand volumes of non-Scotch in Brazil, 2003-2008 (000's nine-litre cases)
Table 24: US whiskey volume in UK by quality, 2003-2014 (000's nine-litre cases)
Table 25: Top eight brand volumes of US whiskey in UK, 2003-2008 (000's nine-litre cases)
Table 26: Irish whiskey volume in UK by quality, 2003-2014 (000's nine-litre cases)
Table 27: Top ten brand volumes of Irish whiskey in UK, 2003-2008 (000's nine-litre cases)
Table 28: Irish whiskey volume in Ireland by quality, 2003-2014 (000's nine-litre cases)
Table 29: Top nine brand volumes of Irish whiskey in Ireland, 2003-2008 (000's nine-litre cases)
Table 30: Top three brand volumes of US whiskey in Ireland, 2003-2008 (000's nine-litre cases)
Table 31: Top ten brand volumes of non-Scotch in Italy, 2003-2008 (000's nine-litre cases)
Table 32: Top six brand volumes of Irish whiskey in France, 2003-2008 (000's nine-litre cases)
Table 33: Top five brand volumes of Canadian whisky in France, 2003-2008 (000's nine-litre cases)
Table 34: Top ten brand volumes of US whiskey in France, 2003-2008 (000's nine-litre cases)
Table 35: Top nine brand volumes of US whiskey in Spain, 2003-2008 (000's nine-litre cases)
Table 36: Top four brand volumes of Spanish whisky in Spain, 2003-2008 (000's nine-litre cases)
Table 37: Top ten brand volumes of US whiskey in Germany, 2003-2008 (000's nine-litre cases)
Table 38: Top five brand volumes of Irish whiskey in Germany, 2003-2008 (000's nine-litre cases)
Table 39: Top ten brand volumes of non-Scotch in Poland, 2003-2008 (000's nine-litre cases)
Table 40: Top ten brand volumes of non-Scotch in Czech Republic, 2003-2008 (000's nine-litre cases)
Table 41: Top ten brand volumes of non-Scotch in Russia, 2003-2008 (000's nine-litre cases)
Table 42: Top ten brand volumes of non-Scotch in China, 2003-2008 (000's nine-litre cases)
Table 43: Top ten brand volumes of non-Scotch in Japan, 2003-2008 (000's nine-litre cases)
Table 44: Top ten brand volumes of non-Scotch (excl. Japanese) in Japan, 2003-2008 (000's ninelitre cases)
Table 45: Top ten brand volumes of Japanese whisky in Japan, 2003-2008 (000's nine-litre cases)
Table 46: Top Japanese whisky producers, 2003-2008 (000's nine-litre cases)
Table 47: Top eight brand volumes of non-Scotch (excl. Indian) in India, 2003-2008 (000's ninelitre cases)
Table 48: Top brand lines of Indian whisky, 2003-2008 (000's nine-litre cases)
Table 49: Top eight Indian whisky producers, 2003-2008 (000's nine-litre cases)
Table 50: US whiskey volume in Australia by quality, 2003-2014 (000's nine-litre cases)
Table 51: Top ten brand volumes of US whiskey in Australia, 2003-2008 (000's nine-litre cases)
Table 52: Canadian whisky volume in Australia by quality, 2003-2014 (000's nine-litre cases)
Table 53: Top brand volumes of Canadian whisky in Australia, 2003-2008 (000's nine-litre cases)
Table 54: Top ten brand volumes of non-Scotch in South Africa, 2003-2008 (000's nine-litre cases)
Table 55: Share of imported Scotch, non-Scotch whisk(e)y, Cognac/Armagnac in South Africa, 2003-2014 (% share)
Table 56: Top nine brand volumes of US whiskey in Travel retail, 2003-2008 (000's nine-litre cases)
Table 57: US whiskey volume in Travel retail by quality, 2003-2014 (000's nine-litre cases)
Table 58: Top 5 US whiskey brand owners in Travel retail, 2003-2008 (000's nine-litre cases)
Table 59: Top nine brand volumes of Irish whiskey in Travel retail, 2003-2008 (000's nine-litre cases)
Table 60: Irish whiskey volume in Travel retail by quality, 2003-2014 (000's nine-litre cases)
Table 61: Top four Irish whiskey brand owners in Travel retail, 2003-2008 (000's nine-litre cases)
Table 62: Top nine brand volumes of Canadian whisky in Travel retail, 2003-2008 (000's nine-litre cases)
Table 63: Top five Canadian whisky brand owners in Travel retail, 2003-2008 (000's nine-litre cases)
Table 64: Canadian whisky volume in Travel retail by quality, 2003-2014 (000's nine-litre cases)
Table 65: Top ten markets for Jameson, 2003-2008 (000's nine-litre cases)
Table 66: Pernod Ricard's top 11 Irish whiskey brands, 2003-2008 (000's nine-litre cases)
Table 67: Beam Global's top ten non-Scotch whisk(e)y brands, 2003-2008 (000's nine-litre cases)
Table 68: Top ten markets for Jim Beam, 2003-2008 (000's nine-litre cases)
Table 69: Brown Forman's top five non-Scotch whisk(e)y brands, 2003-2008 (000's nine-litre cases)
Table 70: Top ten markets for Jack Daniel's, 2003-2008 (000's nine-litre cases)
Table 71: Diageo's top ten non-Scotch whisk(e)y brands, 2003-2008 (000's nine-litre cases)
Table 72: Top ten markets for Crown Royal, 2003-2008 (000's nine-litre cases)

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Related research categories

By sector: Brewing (in Beer & Cider), Whiskies (in Spirits)

By market: Global