Red Bull GmbH in Soft Drinks - World

Published: March 2011

Publisher: Euromonitor Plc

Product ref: 107595

Pages: 42

Format: PDF

Delivery: Immediate download

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Price: $ 520.00

Report description

Red Bull is building itself from a energy drinks giant into a multinational with multiple business interests. In energy drinks, it has posted remarkable performances in Japan and Turkey in 2009-2010, underpinned by its usual aggressive and trendy marketing campaigns. As the world’s energy drinks leader, the company has not acquired any businesses in relation to energy drinks and it appeared to rely on organic growth by sustaining its position in developed markets and stretching to new markets.

Euromonitor International’s Red Bull GmbH in Soft Drinks - World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Red Bull GmbH in Soft Drinks - World
Euromonitor International
March 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Energy Drinks Opportunities
Brand Strategy
Production and Operation
Recommendations

Price: $ 520.00

Related research categories

By company: Red Bull