Ready-to-drink market research (page 6 of 17)

Consumers’ demand continues to boost the growth of RTD tea as this product is known to be refreshing. Nonetheless, there is a strong following for freshly brewed tea, which limits the growth of RTD te...

A wide array of flavours is available for consumers to choose from, such as Nescafé Menu Ipoh White Coffee, Power Root Alicafé Classic and Nescafé Mocha, which caters to the taste of Malaysians. They ...

In sharp to contrast to the negative growth trends occurring across other categories in alcoholic drinks in Spain, RTDs/high-strength premixes continued to record strong positive growth in 2011, risin...

The development of RTD tea was tied in with consumers’ increasing health consciousness in 2011. The category’s performance improved at the end of the review period as consumers switched to this produc...

The strong café culture in Hong Kong continued to limit the potential of RTD coffee in 2011. Consumers still preferred to purchase freshly brewed coffee from coffee specialist chains or traditional Ho...

New product launches led to strong growth in wine- and spirit-based RTDs in 2011. In wine-based RTDs, the brand Bayão, produced by Bayão Getränke GmbH, boosted sales of wine-based RTDs and stimulated ...

Zefirium Icecek Gida San ve Tic was the only player within RTDs between 2007 and 2010. The company introduced spirit based RTDs in Turkey for the first time in 2007 but has since experienced declining...

Total volume sales of RTD coffee continued to fall in 2011, registering a 1% decline, due to lower popularity amongst the younger generation. The younger generation has grown up with a higher presence...

2011 was a challenging year for RTD tea, because the radiation leak from the Fukushima power plant contaminated tea leaves in a wide area, which raised concerns about the safety of RTD tea. However, a...

There are a limited number of RTD brands sold on-trade, with the two leading brands being Bacardi Breezer and Smirnoff Ice. Most bars and pubs that open during the lunch hour tend to run promotions fo...

RTDs and high-strength premixes sales are negligible in Tunisia. Most consumers are fairly loyal to beer and spirit-based cocktails and are not attracted by ready-made versions. This could change in t...

RTD tea was launched in the country as recently as 2007, and the product reached popularity with the entrance of Ajeper SA with its product Free Tea. Since then, the category has shown rapid growth, a...

Malt-based RTDs – or so-called “Radlers” – delivered a strong performance in 2011, sustaining its strong growth of 2010. Total volume sales increased by 19%, mainly driven by the off-trade channel, wh...

Over the review period, RTD tea saw rapid development in Colombia, with strong double-digit total volume and value sales growth every year, as consumers of almost all income levels were reached. In 20...

RTDs continue to grow despite concerns attributable to the second wave of the financial crisis. A segment of the young generation prefers the light, delicate taste of RTDs to the strong taste of spiri...

The RTDs market is perceived by consumers as a healthier option with lower alcohol content in comparison to other categories and preferred by those who enjoy an alcoholic drink but who do not want to ...

RTDs/high-strength premixes is a “fad-driven” market, with growth driven by manufacturers supporting specific brands. Consumer preference for specific brands may be due to price, taste, packaging, adv...

In 2011, RTD tea remained a limited category in Egypt with only a small consumer base of affluent households. Despite this narrow consumer profile, the category achieved total volume growth of 4%, a s...

In 2010, the RTD coffee category had only one significant player, Adir RY Trade Ltd, importer of the Master Café brand, which dominated the category with a 99% share of its value sales. In 2011, there...

RTD tea grew by 11% in total volume terms and by 12% in total value terms in 2011. This is a strong result when compared to other product categories, especially given the long winter, which negatively...

RTD coffee has yet to be introduced to the Egyptian consumer. This product is unlikely to succeed in Egypt because fresh coffee is available in abundance and is extremely inexpensive....

Without new product launches and extensive advertising in 2011, sales of Rtds/high-strength premixes continued to experience decline in both total volume and current value terms. Compared to other alc...

Rtds continued to suffer a decline stimulated by the high tax increase as the consumer base for these drinks is mainly from lower income groups and distributed primarily via off-trade channels. The dr...

In 2011, Rtds/high-strength premixes saw total volume decline by almost 4% to 3.7 million litres. Due to lower economic growth than in 2010, and consumer demand shifting to takju, despite promotion of...

Total volume sales of RTDs/high-strength premixes increased by just 2% in 2011. This is a far slower growth than that seen at the beginning of the review period and much slower than the average annual...

Sophistication has characterised new development by domestic manufacturers and has resulted in products such as C de Cristal and Zhumir Piña Colada being on the market for a number of years, but gener...

The Rtds/high-strength premixes category has not gained mass popularity within the review period in Macedonia. Total volume sales declined in 2011 further marginalising this category compared to the r...

The previously sleepy Rtds/high-strength premixes area experienced a huge boom in demand for malt-based Rtds in 2011, with breweries deciding to try their luck and expand their portfolios by adding va...

In 2011, leading RTDs players continued to invest in event-based promotional activities to strengthen demand for their products among key target groups such as younger women and university students. F...

Consumers demonstrated a gradually shift from traditional hard alcoholic drinks such as vodka to lighter alcoholic drinks such as RTDs/high-strength premixes at the end of the review period. RTDs/high...