Ready-to-drink market research (page 5 of 17)

Although the growth of RTD coffee slowed in 2011, it remained one of the most dynamic categories in the soft drinks market because RTD coffee is very popular in Hungary, particularly among young adult...

RTD coffee saw very rapid development in the UK over the later years of the review period, as competition increased in line with the entrance of new players. As iced coffee is still a relatively new c...

Alongside cider/perry, RTDs is one of the lowest selling areas within alcoholic drinks in Israel. The main reason for this is the fact that Israeli consumers base their purchasing decisions within alc...

There was ongoing growth for the cocktail in a can trend towards the end of the review period. A growing number of people opted to socialise at home rather than in the on-trade in order to save money....

Similar to in most other categories of soft drinks, the off-trade volume and on-trade volume growth of RTD tea in 2011 was significantly weaker than the respective CAGRs over the review period. Consum...

The healthy trend has spread out nationwide, as more people have been aware of tea’s properties to make drinkers feel better. As tea demand has increased, this has generated opportunity for the introd...

RTD coffee penetrated soft drinks in Bosnia-Herzegovina in 2009 and it achieved exceptional off-trade volume growth in 2010 and 2011, due especially to the presence of Nestlé Adriatic BH doo. The comp...

RTD tea in Macedonia achieved strong off-trade value sales growth in 2011, increasing by 8% to reach MKD400 million. Volume sales, meanwhile, increased by 1% to 6.5 million litres. Growth was even str...

Sales of RTD coffee remained insignificant in Macedonia at the end of the review period. RTD coffee was present in the country for much of the review period, but the companies producing and distributi...

In 2011, RTD displayed 12% growth of total volume sales, which was marginally slower, compared to 2010. Despite manufacturers’ efforts to push sales, consumers still could not become acquainted with t...

In 2011, RTD tea continued to display the robust growth of 33% in total volume terms, which was the highest growth within soft drinks. During the review period, consumers showed great interest in RTD ...

The health trend positively impacted sales of still RTD tea, as more consumers were aware of the properties of tea in terms of making those consuming it feel better. As demand for tea increased, this ...

Intense marketing activities by producers, on-going Westernisation (especially with regard to night life trends), increased consumption among female consumers and the improving economy fuelled growth ...

Improvements in distribution networks from the leader Wow Indústria e Comércio under the Caferazzi brand, mainly in small grocery retailers such as bakeries and forecourt retailers, boosted sales of R...

A wide array of flavours is available for consumers to choose from, such as Nescafé Menu Ipoh White Coffee, Power Root Alicafé Classic and Nescafé Mocha, which caters to the taste of Malaysians. They ...

Consumers’ demand continues to boost the growth of RTD tea as this product is known to be refreshing. Nonetheless, there is a strong following for freshly brewed tea, which limits the growth of RTD te...

In sharp to contrast to the negative growth trends occurring across other categories in alcoholic drinks in Spain, RTDs/high-strength premixes continued to record strong positive growth in 2011, risin...

The development of RTD tea was tied in with consumers’ increasing health consciousness in 2011. The category’s performance improved at the end of the review period as consumers switched to this produc...

The strong café culture in Hong Kong continued to limit the potential of RTD coffee in 2011. Consumers still preferred to purchase freshly brewed coffee from coffee specialist chains or traditional Ho...

New product launches led to strong growth in wine- and spirit-based RTDs in 2011. In wine-based RTDs, the brand Bayão, produced by Bayão Getränke GmbH, boosted sales of wine-based RTDs and stimulated ...

Zefirium Icecek Gida San ve Tic was the only player within RTDs between 2007 and 2010. The company introduced spirit based RTDs in Turkey for the first time in 2007 but has since experienced declining...

2011 was a challenging year for RTD tea, because the radiation leak from the Fukushima power plant contaminated tea leaves in a wide area, which raised concerns about the safety of RTD tea. However, a...

There are a limited number of RTD brands sold on-trade, with the two leading brands being Bacardi Breezer and Smirnoff Ice. Most bars and pubs that open during the lunch hour tend to run promotions fo...

RTDs and high-strength premixes sales are negligible in Tunisia. Most consumers are fairly loyal to beer and spirit-based cocktails and are not attracted by ready-made versions. This could change in t...

Total volume sales of RTD coffee continued to fall in 2011, registering a 1% decline, due to lower popularity amongst the younger generation. The younger generation has grown up with a higher presence...

RTD tea was launched in the country as recently as 2007, and the product reached popularity with the entrance of Ajeper SA with its product Free Tea. Since then, the category has shown rapid growth, a...

Malt-based RTDs – or so-called “Radlers” – delivered a strong performance in 2011, sustaining its strong growth of 2010. Total volume sales increased by 19%, mainly driven by the off-trade channel, wh...

Over the review period, RTD tea saw rapid development in Colombia, with strong double-digit total volume and value sales growth every year, as consumers of almost all income levels were reached. In 20...

RTDs continue to grow despite concerns attributable to the second wave of the financial crisis. A segment of the young generation prefers the light, delicate taste of RTDs to the strong taste of spiri...

The RTDs market is perceived by consumers as a healthier option with lower alcohol content in comparison to other categories and preferred by those who enjoy an alcoholic drink but who do not want to ...