Ready-to-drink market research (page 3 of 17)

Naturalness was one of the key trends in RTD tea in 2011. The leading player, Pfanner Getränke responded to the trend by labelling its products as containing “100% natural ingredients”, whilst Rauch F...

RTD coffee in France saw positive development in 2011, with a number of new launches that added dynamism to the category. Lutin Malin and Illycaffè launched their own RTD coffee products in 2011, in o...

RTD tea saw strong total volume and value sales growth of 6% and 7%, respectively, in 2011. Health-orientated consumers chose RTD tea over other soft drinks, such as cola carbonates, due to its natura...

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit ...

RTD coffee recorded off-trade volume and current value growth of 12% and 17%, respectively, in 2011. However, growth was derived from a very low sales base and, like RTD tea, RTD coffee remains a nove...

RTD tea recorded off-trade sales growth of 4% in volume terms and 7% in current value terms in 2011. However, growth was derived from a very low sales base as RTD tea remains a novelty among Irish con...

As convenience is one of the prominent trends, RTD coffee is in a position of strength with solid off-trade volume and value sales and innovative new product developments. Indeed, this product perfect...

The “light” category of RTD tea has been a significant pull for health conscious consumers in 2011. The introduction of RTD products containing green tea, known for its strong antioxidants benefits, h...

In 2011, the main drivers of volume growth in RTD coffee were new product launches and multipack offerings, both responding to the on-going trend of convenience among Austrian consumers. An increasing...

The demographic changes happening in Austria have contributed to the steady decline of RTD tea volume sales as its key consumer group of youngsters and teenagers has been shrinking in recent years. Ac...

There was a significant rise in the average unit price in 2011 due to the influence of external factors. Raw material prices, including coffee beans and milk, rose in 2011. The strong overvaluation of...

During the historic period, Unilever Belgium dominated RTD tea with a Belgian creation, Lipton Ice Tea (carbonated and still). However, the entry of Schweppes Belgium in still RTD Tea has provided ser...

RTDs/high-strength premixes in Norway continues to face strong competition from other alcoholic drinks categories. A growing number of younger Norwegian consumers prefer still white wine and still ros...

RTDs are not among the most popular beverages in Portugal. The novelty of these drinks has worn off, and, in 2011, Portuguese consumers preferred to drink their favourite beverages when out and for mo...

This category is not yet developed in Cameroon. There are very few products on offer and consumers generally have little awareness of the category, hence the lack of investment in it....

Total volume sales of RTD tea rise by 3% in 201 and sales remain limited in the category...

Sales of RTDs/high-strength premixes were hit hard by on-trade sales decline in 2011 over the previous year, with on-trade volume sales dropping by 10%. This was due to consumers’ economic concerns an...

In Greece, RTD coffee faces serious competition from cafés offering takeaway coffee at low unit prices and this remained a key factor behind the steep declines recorded in RTD coffee in Greece during ...

RTD tea remains one of the most dynamic categories in soft drinks in Greece. Numerous new product launches, a high level of promotional activity and the favourable positioning of RTD as a relatively h...

In 2011, RTD coffee in the Netherlands posted off-trade volume growth of 1%, an improved performance on the previous year which saw a decline of 1%. The main barrier to stronger growth of RTD coffee i...

Sales of RTD tea in the Netherlands continued to grow in line with the increasing interest in health and wellness in 2011. RTD tea benefited from the perception of tea as a healthy and tasty drink. In...

This comprehensive report examines South African consumers of Fruit/Vegetable Juices (ready-to-drink): Global and South African market overview, Usage and brand trends (2007-2011) with consumer foreca...

The market is still highly focused on premium products, as the most expensive products are the highest ranked. Private label and other companies accounted for 29% of value sales in 2011 and have room ...

Rauch Croatia launched a carbonated RTD tea, available only off-trade. This was the first product of its type in the Croatian market and it was introduced simultaneously in most countries in the regio...

Relative to the review period, 2011’s performance by RTDs/high-strength premixes was worse, both on- and off-trade. Manufacturers and their local partners remained dormant, unwilling to invest in its ...

The consumption of RTD coffee products continues to grow in the Czech Republic. The consumption of RTD coffee remains seasonal with the chief sales realised during summer months. Vehicle drivers remai...

Trends visible in 2010 continued to develop in 2011. Still RTD tea effectively accounted for all RTD tea sales in 2011. Only a few lightly-carbonated varieties are available in the country, such as Ra...

Sales of RTD coffee remain extremely low, with the presence of brands within the area being limited to the shelves of supermarkets, hypermarkets and forecourt retailers. Falling consumer purchasing po...

Emerging during the review period, RTD tea is benefiting from its image as being trendy and sophisticated as well as the growing popularity of natural and healthy products, which generally include non...

Following the health and wellness trend, people have started to shift from cola carbonates to RTD tea, as they think that RTD tea products are much healthier than and at least as refreshing as carbona...