Ready-to-drink market research (page 1 of 16)

The new and harsher penalties for drunk drivers continued affecting the high alcohol content products in 2011, such as RTDs and high-strength premixes, with consumers opting for lower alcohol content ...

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Canada with research from Euromonitor's team of in-country analysts....

In November 2011 Diageo Brasil sponsored the Smirnoff Nightlife Exchange Project – a dancing night celebrated in several countries, particularly Brazil. Events occur simultaneously in four cities of t...

Total volume sales of Rtds/high-strength premixes increased by 3% in 2011 to reach 64 million litres. Similarly total value sales increased by 4% in 2011 reaching NZ$1 billion....

Between 2007 and 2010, spirits-based and wine-based Rtds exhibited a declining trend, but in 2011 these categories returned to growth, with more brands and presentations available on retailers’ shelve...

The tax rate applicable to “other excisable beverages not exceeding 10% by volume of alcohol” was increased from A$39.36 to A$66.67/litre pure alcohol in April 2008. These changes to the alcohol excis...

Rtds/High-strength premixes are considered to be low-alcohol drinks by Belarusian legislation as they have an alcohol content of less than 7%. Most Rtds/high-strength premixes have an alcohol content ...

Sales in 2011 saw a volume increase of 6%. The sales of Rtds/high-strength premixes bounced back after the declines seen in previous years. The value growth was 11% in 2011. The volume increase of 201...

Total volume growth for Rtds/high-strength premixes increased by almost 8% in 2011, with sales reaching 1,395,620 litres. The growth of Rtds/high-strength premixes was driven by spirits-based Rtds thr...

Beo was launched by Carlsberg Danmark A/S on 2nd May 2011. Beo is the first malt-based Rtd to be sold in Denmark. Carlsberg gives consumers a real alternative to alcohol and soft drinks with Beo, due ...

Rtds/high-strength premixes recorded increased dynamism in 2011 due to the introduction of new players and continuous innovation, with total volume sales growing by 5% to 2.3 million litres. Companies...

Rtds/high-strength premixes slightly increased sales in volume terms in 2011 due to having to compete the for young consumers with products of low-alcohol content, with carbonated and semi-sparkling w...

in 2011 Rtds/high-strength premixes saw growth of 2% in volume terms. The growth of wine-based Rtds boosted the overall category performance, compensating for the long-term decline of spirit-based Rtd...

2011 was the beginning of the post-crisis period in Latvia, when the macroeconomic indicators of the country improved, also causing the purchasing power of consumers to stabilise. People loosened thei...

Rtds/high-strength premixes saw sales shrinking at a pace far exceeding the collapse in the economy in 2009 and 2010, suggesting there was something more at work than simply the declining spending pow...

Convenience, together with a growing trend towards home drinking in the wake of increased crime and violence, represented the main drivers in the development of Rtds/high-strength premixes in Mexico i...

Rtds/high-strength premixes witnessed marginal total volume growth compared to 2010; the category finally stopped the decreasing trend showed since 2006. This category reached its peak in 2005, with 5...

Rtds/high-strength premixes saw minimal volume growth in 2011 to reach 339,000 litres. This was a continuation of what was observed during the review period where Rtds/high-strength premixes faced eve...

Rtds/high-strength premixes sales were boosted by increased interest in weaker alcoholic drinks during 2011. One reason for this was increased consumer health awareness while the other was stricter dr...

Rtds/high-strength premixes recorded an overall decline in volume, however, value sales increased as a result of rising unit prices. The overall category suffered from a lack of marketing activities, ...

Rtd/high-strength premixes, which stagnated through most of the review period, received a new impulse in 2010 with the launch of wine-based Rtds by Sublimar SA. With rapid growth in the first year whi...

in 2011, Rtds/high-strength premixes continued exhibiting a negative growth rate as a result of weakened consumer purchasing power. Consumers of Rtds also reduced the frequency and quantity of consump...

During 2010/2011 several launches were observed in the Rtds/high-strength premixes arena. Both domestic and international companies introduced new products targeting mainly younger consumers. These co...

in 2011 Rtds/high-strength premixes recorded 1% volume growth to reach 359,000 litres. With the plethora of other alcoholic beverages available to consumers in Hong Kong, Rtds/high-strength premixes f...

Rtds/high-strength premixes recorded total volume growth of 2% and total current value growth of 4% in 2011, with sales reaching 17 million litres and EUR62 million respectively. After a major decline...

Despite the continued sluggish economy, Packaged Facts estimates that total foodservice and retail sales of coffee topped $37.9 billion in 2011, up 10% over the previous year’s sales of $34.5 billion ...

Included with the report is a global summary, which analyses current and future global trends for all wine and spirits categories, RTDs and beer in the key regions. The global summary includes region...

Tea continues to be a star in the U.S. beverage market. Bolstered by consumers’ thirst for tea’s variety of flavors and healthy qualities, tea has shown resilience in the economic downturn. The catego...

This industry manufactures pre-mixed alcoholic cocktails. While revenue includes multi-serving bottles of RTD cocktails, it excludes non-alcoholic drink mixers. This industry also excludes RTD flavore...

In 2010, RTD coffee continued to develop positively, mainly as a result of the marketing efforts and promotions of Nestlé and Illycaffé, the latter of which entered in 2009. The novelty of the product...