Promotora Chilena de Café de Colombia SA in Hot Drinks (Chile)

Published: May 2013

Publisher: Euromonitor Plc

Product ref: 171826

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Procafecol has been successful in introducing the Juan Valdez brand to Chile and supporting it with the opening of coffee shops positioned as alternatives to Starbucks. Juan Valdez has also improved its retail position. This is consistent with the company’s focus on both the on-trade channel, through its own coffee shops, and the off-trade channel. Procafecol Chile also plans to expand the retail coverage of its own stores, particularly in Santiago.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Promotora Chilena de Café de Colombia (Procafecol Chile) SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Promotora Chilena de Café de Colombia (Procafecol Chile) SA: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Hot drinks, General drinks

By market: Chile (in South America), Colombia (in South America), Saudi Arabia (in Asia)