Promasidor Nigeria Ltd in Hot Drinks (Nigeria)
Promasidor Nigeria is an African company competing against major multinationals in the Nigerian hot drinks market, a challenge it seeks to meet through product and marketing innovation. It thus aims to provide quality, affordable products to a consumer base that is quite price conscious but seeks good products. It also needs to grow its consumer base, through extending its current brands to new formats and using consumer insight to introduce new products.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsStrategic Direction
Summary 1 Promasidor Nigeria Ltd: Key Facts
Summary 2 Promasidor Nigeria Ltd: Competitive Position 2012
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Current time at just-drinks headquarters: 5:33am (Tuesday, 11 March 2014)