Product Insights: Soft Drinks in the US

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various market categories.

Scope

• Examines new product launches in the US soft drinks market, segmented by key categories
• Contextualizes the US in the new product launches globally
• Identifies the key players in the market, leading the new product launches
• Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, the US ranked first in terms of the number of new products launched in the soft drinks market in 2009. Around two-fifths of all new product launches in the US soft drinks market were in the functional drinks category.

‘Pomegranate’ was the most popular flavors, while ‘natural’ was the most popular claim, in the new products launched during 2009. Plastic, specifically PET (polyethylene terephthalate) was the most popular packaging material used in the new product launches.

More than 50% of the new product launches were in the price range of less than $5.

Reasons to Purchase

• Assess product innovation trends in your market
• Learn from successful new product launches

Table of contents

Overview
Catalyst
Summary
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in the US
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
List of Figures
List of Tables
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
Regulation of high calorie soft drinks
Legislative Actions
Industry response
Functional drinks: an attractive category for manufacturers
Rising demand for 'natural' beverages
Relaxation drinks carve a niche
The rise of energy shots
Environment: a critical success factor
New product launches by soft drinks categories
Comparison of the US with leading countries globally
Examples of innovative launches
New Product Launches in the US
Overview
Key trends driving new product launches in the US
Heightened value consciousness due to the economic slowdown
Diet consciousness is driving growth in 'low/no calories' products
Greater demand for functional benefits across product categories
Energy shots driving growth in the functional drinks category
Rising demand for more 'natural' products
Premiumization is driving new 'upscale' launches
Category growth versus launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By flavor or fragrance
Overview
Top flavor/fragrance: pomegranate
Product examples: pomegranate flavor/fragrance
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price points
Overview
By claims and tags
Overview
Top claim/tag: 'natural'
Product examples: natural
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Further reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Soft drinks market definitions
Table 2: Top 10 players in the US soft drinks market by 2009 market share and new product launches
List of Figures
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009
Figure 3: The popularity of functional food: Datamonitor's New Consumer Insight survey
Figure 4: Percentage of obese and overweight adults globally
Figure 5: Examples of products launched in the global soft drinks market which aid weight management
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification
Figure 9: The 'natural/organic' claim influences a significant proportion of the global population
Figure 10: Percentage increase in products launched with 'natural', 'no preservatives' or 'no artificial colors' claims over 2006-08
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009
Figure 14: New product launches in the global soft drinks market, by category, 2009
Figure 15: Top 10 countries according to the number of new soft drink product launches, 2009
Figure 16: Some global examples of innovative product launches in 2009
Figure 17: New product launches in the US soft drinks market by category, 2009
Figure 18: Consumer confidence index in the US, 1990-2010
Figure 19: Examples of new products in the carbonates category which are targeted at calorie conscious consumers
Figure 20: The Coca-Cola 100 Calories Per Can soft drink launched in 2009 has a smaller packaging size
Figure 21: New energy shot products launched in the US soft drinks market, 2009
Figure 22: Influence of product claims on consumer beverage consumption in the US soft drinks market
Figure 23: Examples of new products in the US with the claim 'no artificial sweeteners', 2009
Figure 24: Percentage of US households by annual income bracket
Figure 25: Examples of products with the upscale claim
Figure 26: Contribution to and growth in total new soft drinks product launches in the US, by category, 2008-09
Figure 27: Contributions of the top five soft drinks companies to product launches in the US, by category, 2009
Figure 28: New product launches in the US soft drinks market, by flavor/fragrance, 2009
Figure 29: Contribution to and growth in total new soft drinks product launches in the US , by flavor/fragrance, 2008-09
Figure 30: New product launches in the US soft drinks market which used pomegranate flavor/fragrance, by category, 2009
Figure 31: Examples of launches with pomegranate flavor/fragrance
Figure 32: Contribution to and growth in total new soft drinks product launches in the US, by packaging material, 2008-09
Figure 33: New product launches in the US soft drinks market which use plastic as a packaging material, by category, 2009
Figure 34: Examples of launches with plastic packaging
Figure 35: New product launches in the US soft drinks market, by price point, 2009
Figure 36: New product launches in the US soft drinks market, by claim, 2009
Figure 37: Contribution to and growth in total new soft drinks product launches in the US, by claim, 2008-09
Figure 38: New product launches in the US soft drinks market which featured 'high vitamin' as a claim, by category, 2009
Figure 39: Examples of launches claimed to be natural
Figure 40: Conclusion

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Related research categories

By sector: Soft drinks, General drinks

By market: United States (in North America)