Product Insights: Soft Drinks in Mexico

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various market categories.

Scope

• Examines new product launches in the Mexican soft drinks market, segmented by key categories
• Contextualizes Mexico in the new product launches globally
• Identifies the key players in the market, leading the new product launches
• Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, Mexico ranked 11th in terms of the number of new products launched in the soft drinks market in 2009. Majority of the launches belonged to the juices category.

'Apple' followed by 'grape' were the most popular flavors, while 'high vitamins' was the most popular claim, in the new products launched during 2009. Plastic was the most popular packaging material used in the new product launches.

Majority of the products launched in the market were in the low price range of MXN 35.

Reasons to Purchase

• Assess product innovation trends in your market
• Learn from successful new product launches

Table of contents

Overview
Catalyst
Summary
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in Mexico
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
List of Figures
List of Tables
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
Regulation of high calorie soft drinks
Legislative Actions
Industry response
Functional drinks: an attractive category for manufacturers
Rising demand for 'natural' beverages
Relaxation drinks carve a niche
The rise of energy shots
Environment: a critical success factor
New product launches by soft drink category
Comparison of Mexico with leading countries globally
Examples of innovative launches
New Product Launches In Mexico
Overview
Key trends driving new product launches in Mexico
Strong focus on health
Private labels increasing in prominence
Rising interest in 'pure' and 'natural' drinks
Rising demand for sugar-free and low-calorie products
Increasing focus on co-branding and licensing
Category growth versus launch analysis
Segment growth versus launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By flavor or fragrance
Overview
Top flavor or fragrance: apple
Product examples: apple flavor
Below are some examples of products launched in the soft drinks market in Mexico in 2009 with apple flavor.
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price point
Overview
By claim or tag
Overview
Top claim or tag: 'high vitamins'
Product examples: 'high vitamins'
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Future reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Soft drinks market definitions
Table 2: Top 10 players in the Mexican soft drinks market by 2009 market share and new product launches
List of Figures
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009
Figure 3: The popularity of functional food: Datamonitor's New Consumer Insight survey
Figure 4: Percentage of obese and overweight adults globally
Figure 5: Examples of products launched in the global soft drinks market which aid weight management
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification
Figure 9: The 'natural/organic' claim influences a significant proportion of the global population
Figure 10: Percentage increase in products launched with 'natural', 'no preservatives' or 'no artificial colors' claims over 2006-08
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009
Figure 14: New product launches in the global soft drinks market, by category, 2009
Figure 15: Top 10 countries based on number of new soft drinks product launches, 2009
Figure 16: Some global examples of innovative product launches in 2009
Figure 17: New product launches in the Mexican soft drinks market, by category, 2009
Figure 18: Examples of beverages offering health benefits
Figure 19: Consumer sentiment towards private labels in the second half of 2009
Figure 20: Examples of soft drinks tagged 'private label'
Figure 21: Examples of 'pure' or 'natural' drinks
Figure 22: Diabetes prevalence in select Latin American countries (2010f and 2030f)
Figure 23: Examples of products tagged 'no sugar' or 'low calories'
Figure 24: Examples of cobranded or licensed products
Figure 25: Contribution to new product launches in 2008 and 2009, by category
Figure 26: Contribution to and growth in total new soft drinks product launches in Mexico , by category, 2008-09
Figure 27: Contribution to and growth in total new soft drinks product launches in Mexico , by segment, 2008-09
Figure 28: Top five soft drinks companies' contributions to new product launches in Mexico, by category, 2009
Figure 29: New product launches in the Mexican soft drinks market, by flavor or fragrance, 2009
Figure 30: Contribution to and growth in total new soft drinks product launches in Mexico , by flavor or fragrance, 2008-09
Figure 31: New product launches in the Mexican soft drinks market with apple flavor, by category, 2009
Figure 32: Examples of products with apple flavor launched in 2009
Figure 33: Contribution to and growth in total new soft drinks product launches in Mexico, by packaging material, 2008-09
Figure 34: New product launches in the Mexican soft drinks market using plastic as a packaging material, by category, 2009
Figure 35: Examples of products with plastic packaging launched in 2009
Figure 36: New product launches in the Mexican soft drinks market, by price point, 2009
Figure 37: New product launches in the Mexican soft drinks market, by claim or tag, 2009
Figure 38: Contribution to and growth in total new soft drinks product launches in Mexico, by claim or tag, 2008-09
Figure 39: New product launches in the Mexican soft drinks market that featured 'high vitamins' as a claim, by category, 2009
Figure 40: Examples of products with the 'high vitamins' tag launched in 2009
Figure 41: Conclusion

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Related research categories

By sector: Soft drinks, General drinks

By market: Mexico (in North America), Mexico (in BRICM)