Product Insights: Soft Drinks in Japan

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various market categories.

Scope

• Examines new product launches in the Japanese soft drinks market, segmented by key categories
• Contextualizes Japan in the new product launches globally
• Identifies the key players in the market, leading the new product launches
• Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, Japan ranked second in terms of the number of new products launched in the soft drinks market in 2009. Majority of the launches belonged to the (RTD) tea and coffee category.

'Coffee' followed by 'lemon' were the most popular flavors, while 'high vitamins' was the most popular claim, in the new products launched during 2009. Plastic was the most popular packaging material used in the new product launches.

Majority of the products launched in the market were in the low price range of JPY100150, as a number of new product launches were in the convenient/'on the go' packaging size.

Reasons to Purchase

• Assess product innovation trends in your market.
• Learn from successful new product launches

Table of contents

Overview
Catalyst
Summary
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in Japan
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
New product launches by soft drinks categories
Comparison of Japan with leading countries globally
Examples of innovative launches
New Product Launches in Japan
Overview
Key trends driving new product launches in Japan
Category growth vs launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By flavor and fragrances
By packaging material
By price points
By claims and tags
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Future reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

LIST OF FIGURES
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009
Figure 3: The popularity of functional food: Datamonitor’s New Consumer Insight survey
Figure 4: Percentage of obese and overweight adults globally
Figure 5: Examples of products launched in the global soft drinks market which aid weight management
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification
Figure 9: The ‘natural/organic’ claim influences a significant proportion of the global population
Figure 10: Percentage increase in products launched with ‘natural', 'no preservatives' or 'no artificial colors' claims over 2006–08
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009
Figure 14: New product launches in the global soft drinks market, by category, 2009
Figure 15: Top 10 countries according to the number of new soft drink product launches, 2009
Figure 16: Some global examples of innovative product launches in 2009
Figure 17: New product launches in the Japanese soft drinks market, by category, 2009
Figure 18: Percentage contribution of various age segments to the Japanese population, 1998–2013e
Figure 19: Examples of new product launches in Japan which claim to have anti-aging properties, 2008–09
Figure 20: Examples of new product launches in Japan which claim to have high health benefits, 2009
Figure 21: Innovative vending machine concepts in Japan
Figure 22: Examples of new product launches in Japan with unique flavor concepts, 2009
Figure 23: Examples of new product launches in Japan under the private label brand, 2008–09
Figure 24: Contribution to and growth in total new soft drink product launches in Japan, by category, 2008–09
Figure 25: Contributions of the top five soft drinks companies to product launches in Japan, by category, 2009
Figure 26: New product launches in the Japanese soft drinks market, by flavor/fragrance, 2009
Figure 27: Contribution to and growth in total new soft drink product launches in Japan, by flavor/fragrance, 2008–09
Figure 28: Examples of new product launches in the Japanese soft drinks market with coffee flavor/fragrance
Figure 29: Contribution to and growth in total new soft drink product launches in Japan, by packaging material, 2008–09
Figure 30: New product launches in the Japanese soft drinks market using plastic as a packaging material, by category, 2009
Figure 31: Examples of soft drinks launches in Japan with plastic packaging
Figure 32: New product launches in the Japanese soft drinks market, by price point, 2009
Figure 33: New product launches in the Japanese soft drinks market, by claim, 2009
Figure 34: Contribution to and growth in total new soft drink product launches in Japan, by claim, 2008–09
Figure 35: New product launches in the Japanese soft drinks market which featured high vitamin as a claim, by category, 2009
Figure 36: Examples of soft drinks launches in Japan which claimed to have high vitamin content
Figure 37: Conclusion

LIST OF TABLES
Table 1: Soft Drinks market definitions
Table 2: Top 10 players by market share and by number of new product launches in 2009, in the Japanese soft drinks market

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Related research categories

By sector: Soft drinks, General drinks

By market: Japan (in Asia)