Product Insights: Soft Drinks in India

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

• Examines new product launches in the Indian soft drinks market, segmented by key categories
• Contextualizes India in the new product launches globally
• Identifies the key players in the market leading the new product launches
• Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, India ranked 13th in terms of the number of new products launched in the soft drinks market in 2009.

The majority of the new products launched in India were in the juices category which accounted for 49% of the new products launched in the market.

In 2009, 'orange' emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in India while plastic was the most popular packaging material.

Reasons to Purchase

• Assess product innovation trends in your market
• Learn from successful new product launches

Table of contents

OVERVIEW
Catalyst
Summary
Executive Summary
New Product Launches: a Global Perspective
New Product Launches in India
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
New product launches by soft drinks categories
Comparison of India with leading countries globally
Examples of innovative launches

NEW PRODUCT LAUNCHES IN INDIA
Overview
Key trends driving new product launches in India
Category growth versus launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By flavor and fragrances
By packaging material
By price points
By claims and tags
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Further reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

LIST OF FIGURES
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009
Figure 3: The popularity of functional food: Datamonitor’s New Consumer Insight survey
Figure 4: Percentage of obese and overweight adults globally
Figure 5: Examples of products launched in the global soft drinks market which aid weight management
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification
Figure 9: The ‘natural/organic’ claim influences a significant proportion of the global population
Figure 10: Percentage increase in products launched with ‘natural', 'no preservatives' or 'no artificial colors' claims over 2006–08
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009
Figure 14: New product launches in the global soft drinks market, by category, 2009
Figure 15: Top 10 countries based on number of new soft drinks product launches, 2009
Figure 16: Some global examples of innovative product launches in 2009
Figure 17: New product launches in the Indian soft drinks market, by category, 2009
Figure 18: Smart choice Café’ by Pepsico
Figure 19: Examples of products launched in the Indian soft drinks market in 2009 that claimed to be healthy
Figure 21: Consumption of bottled water in BRIC countries
Figure 21: Contribution to and growth in total new soft drinks product launches in India , by category, 2008–09
Figure 22: Top five soft drinks companies' contributions to new product launches in India, by category, 2009
Figure 23: New product launches in the Indian soft drinks market, by flavor/fragrance, 2009
Figure 24: Contribution to and growth in total new soft drinks product launches in India , by flavor/fragrance, 2008–09
Figure 25: New product launches in the Indian soft drinks market with ‘orange’ flavor/fragrance, by category, 2009
Figure 26: Examples of launches with orange flavor/fragrance
Figure 27: Contribution to and growth in total new soft drinks product launches in India , by packaging material, 2008–09
Figure 28: New product launches in the Indian soft drinks market using plastic as a packaging material, by category, 2009
Figure 29: Examples of launches with plastic packaging
Figure 30: New product launches in the Indian soft drinks market, by price point, 2009
Figure 31: New product launches in the Indian soft drinks market, by claim, 2009
Figure 32: Contribution to and growth in total new product launches in the soft drinks market in India, by claim, 2008–09
Figure 33: New product launches in the Indian soft drinks market that featured ‘vegetarian’ as a claim, by category, 2009
Figure 34: Examples of launches claimed to be vegetarian
Figure 35: Conclusion

LIST OF TABLES
Table 1: Soft drinks market definitions
Table 2: Consumer survey in India, 2009: the trend for healthy food products
Table 3: Top 10 players in the Indian soft drinks market by 2008 market share and by 2009 new product launches

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Related research categories

By sector: Soft drinks, General drinks

By market: India (in Asia), India (in BRICM)