Product Insights: Soft Drinks in China

This report forms a part of the Datamonitor's newly introduced product series titled "Product Insights". It aims to provide analysis to clients on the new product launches across various industry sectors.

• Examines new product launches in the Chinese soft drinks market, segmented by key categories
• Contextualizes China in the new product launches globally
• Identifies the key players in the market leading the new product launches
• Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Globally, China ranked 3rd in terms of the number of new products launched in the soft drinks market in 2009.

Juices constituted 55% of all new product launches in the Chinese soft drinks market in 2009, followed by functional drinks and concentrates.

In 2009, 'no preservatives' emerged as the most popular claim among all new soft drinks products launched in China while plastic was the most popular packaging material. More than half (55%) of the new soft drinks products launched in China in 2009 were priced below CNY6.

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Table of contents

OVERVIEW
Catalyst
Summary
Executive Summary
New Product Launches: A Global Perspective
New Product Launches in China
Product Launch Analysis
Introduction
Product Launch Analytics
Market Data Analytics
Definition
Table of Contents
List of Figures
List of Tables
New Product Launches: A Global Perspective
Overview
Key trends driving new product launches globally
Regulation of high calorie soft drinks
Legislative Actions
Industry response
Functional drinks: an attractive category for manufacturers
Rising demand for 'natural' beverages
Relaxation drinks carve a niche
The rise of energy shots
Environment: a critical success factor
New product launches by soft drinks categories
Comparison of China with leading countries globally
Examples of innovative launches
New Product Launches in China
Overview
Key trends driving new product launches in China
Increasing health awareness is driving demand for healthy beverages
Preference for traditional Chinese flavors
Preference for international brands
A trend toward premiumization
Category growth versus launch analysis
Leading players and their new product launch trends
Product Launch Analysis
By flavor and fragrances
Overview
Top flavor/fragrance: apple
Product examples: apple flavor
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price points
Overview
By claims and tags
Overview
Top claim/tag: no preservatives
Product examples: no preservatives
Conclusion
Highlights
Methodology
Methodology overview
Primary sources of data
Secondary sources of data
Appendix
Future reading
Feedback
Ask the analyst
Datamonitor consulting
Disclaimer

List of Tables
Table 1: Soft drinks market definitions
Table 2: Top 10 players in the Chinese soft drinks market in 2009, by market share and new product launches

List of Figures
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009
Figure 3: The popularity of functional food: Datamonitor's New Consumer Insight survey
Figure 4: Percentage of obese and overweight adults globally
Figure 5: Examples of products launched in the global soft drinks market which aid weight management
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification
Figure 9: The 'natural/organic' claim influences a significant proportion of the global population
Figure 10: Percentage increase in products launched with 'natural', 'no preservatives' or 'no artificial colors' claims over 2006-08
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009
Figure 14: New product launches in the global soft drinks market, by category, 2009
Figure 15: Per capita soft drinks consumption in comparison to China, by region, 2009
Figure 16: Examples of newly launched soft drinks in China that claim to have health benefits
Figure 17: Top 10 countries in terms of the number of new soft drink product launches, 2009
Figure 18: Global examples of innovative product launches in 2009
Figure 19: New product launches in the Chinese soft drinks market, by category, 2009
Figure 20: New product launches in the Chinese soft drinks market containing traditional Chinese ingredients
Figure 21: QUESTION: In the past six months, please indicate to what extent you have done the following more or less frequently?
Figure 22: Growth in total new soft drink product launches in China, by category, 2008-09
Figure 23: Contribution to total new soft drink product launches in China, by category by quarter, 2008-09
Figure 24: Examples of newly launched soft drinks by some of the top companies in China in 2009
Figure 25: Top five soft drinks companies' contributions to new product launches in China, by category, 2009
Figure 26: New product launches in the Chinese soft drinks market, by flavor/fragrance, 2009
Figure 27: Contribution to and growth in total new soft drink product launches in the Chinese soft drinks market, by flavor/fragrance, 2008-09
Figure 28: New product launches in the Chinese soft drinks market, apple and others, by category, 2009
Figure 29: Examples of launches with apple flavor/fragrance
Figure 30: Contribution to and growth in total new soft drink product launches in China, by packaging material, 2008-09
Figure 31: New product launches in the Chinese soft drinks market using plastic as a packaging material, by category, 2009
Figure 32: Examples of launches with plastic packaging
Figure 33: New product launches in the Chinese soft drinks market, by price point, 2009
Figure 34: New product launches in the Chinese soft drinks market, by claim, 2009
Figure 35: Contribution to and growth in total new soft drink product launches in China, by claim, 2008-09
Figure 36: New product launches in the Chinese soft drinks market that featured 'no preservatives' as a claim, by category, 2009
Figure 37: Examples of product launches that claimed to have 'no preservatives'
Figure 38: Conclusion

Related research categories

By sector: Soft drinks, General drinks

By market: China (in Asia), China (in BRICM)