Product Insights: Dairy in Mexico

Datamonitor’s Product Insights: Dairy in Mexico report is a detailed information resource covering all key aspects of new product launch trends prevalent in the Mexican dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics Database and Market Data Analytics Database, and is a snapshot of information at a point in time.

• Examines new product launches in the Mexican dairy market, segmented by key categories. * Contextualizes Mexico in the new product launches globally. * Identifies the key players in the market leading the new product launches. * Provides analysis of the new product launches by leading flavors, claims, packaging, and price points.

There were nearly 250 new product launches in the Mexican dairy market, with the highest share of launches in the cheese category. The country ranked 10th globally in terms of new dairy product launches in 2010. Staples such as cheese, milk, and yogurt had large shares in terms of new product launches, while calorie-heavy dairy categories like chilled desserts, spreadable fats, cream, and fromage frais had lower shares, reflecting a shift in consumer preferences towards healthier foods.

• What are the key trends driving consumption in the market that can be leveraged to boost sales? * What product development/positioning strategies can be adopted to tap various consumer segments? * How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?

Table of contents

OVERVIEW
Catalyst
Summary

NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Overview
Key trends driving new product launches globally
Increasing health consciousness is driving innovative functional formulations that address nutritional and other health requirements
Other than portion control, demand for convenient and on-the-go consumption is driving single-serve packaging
Rising demand from emerging global middle classes
Ethical food production is increasingly being sought by consumers in the dairy market
Increasing demand for value for money is driving demand for private label brands
New product launches by dairy categories
Comparison of Mexico with leading countries globally
Examples of innovative launches

NEW PRODUCT LAUNCHES IN MEXICO
Overview
Key trends driving new product launches in Mexico
Highly urbanized Mexican consumers are facing lifestyle-related health issues, prompting them to focus on health and wellness aspects when consuming food products
Consumers who are time-pressed are increasingly embracing convenience foods
Price rises are leading to increased demand for generic and private label brands
Category growth versus launch analysis
Leading players and their new product launch trends

PRODUCT LAUNCH ANALYSIS
By flavor and fragrances
Overview
Top flavor/fragrance: strawberry
By packaging material
Overview
Top packaging material: plastic
By price point
Overview
By claims and tags
Overview
Top claim: high vitamins

CONCLUSION
Highlights

APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer

Related research categories

By sector: Dairy (in Soft drinks)

By market: Mexico (in North America), Mexico (in BRICM)