Product Insights: Dairy in China

Datamonitor's Product Insights: Dairy in China report is a detailed information resource covering all key aspects of new product launch trends prevalent in the Chinese dairy market. It provides insights using and analyzing information from Datamonitor products, such as Product Launch Analytics and Market Data Analytics, and is a snapshot of information at a point in time.

• Examines new product launches in the Chinese dairy market, segmented by key categories. * Contextualizes China in the new product launches globally. * Identifies the key players in the market that are leading the new product launches. * Provides analysis of the new product launches by leading flavors, claims, packaging, and price points.

The Chinese dairy market had close to 600 new product launches and ranked second globally in terms of new dairy product launches in 2010. Nearly half of new dairy launches in China in 2010 were in the milk category, followed by soy products, which accounted for a fifth of the new product launches. New launches in the country were mainly driven by increasing health consciousness among consumers and a high concern for food safety. Additionally, increasing disposable incomes and growing urbanization augur well for the dairy food market in China.

• What are the key trends driving consumption in the market that can be leveraged to boost sales? * What product development/positioning strategies can be adopted to tap various consumer segments? * How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category?

Table of contents

OVERVIEW
Catalyst
Summary

NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Overview
Key trends driving new product launches globally
Increasing health consciousness is driving innovative functional formulations that address nutritional and other health requirements
Other than potion control, demand for convenient and on-the-go consumption is driving single-serve packaging
Rising demand from emerging global middle classes
Ethical food production is increasingly being sought by consumers in the dairy market
Increasing demand for value for money is driving demand for private label brands
New product launches by dairy categories
Comparison of China with leading countries globally
Overview
Examples of innovative launches globally

NEW PRODUCT LAUNCHES IN CHINA
Overview
Factors affecting the Chinese dairy market
Growing urbanization is driving consumption
Modern retail formats are playing a critical role in the development of the dairy market
Rising disposable incomes are driving consumption, while growing inflation is a cause for concern
New product launch overview in China
Key trends driving new product launches in China
Demand for imported dairy products continues to grow, despite safety concerns
Kids have emerged as significant consumers of dairy products
Lactose intolerance has encouraged consumption of alternative dairy products
Consumer concern about health has prompted manufacturers to launch healthy and functional products
Genetically modified cows to offer "humanized" milk
Manufacturers seek to expand consumption occasions for dairy products
Category growth versus launch analysis
Leading players and their new product launch trends

PRODUCT LAUNCH ANALYSIS
By flavor and fragrances
Overview
Top flavor: strawberry
By packaging material
Overview
Top packaging material: plastic
By price point
Overview
By claims and tags
Overview
Top claim: "no preservatives"

CONCLUSION
Conclusions for product launch trends in the Chinese dairy market

APPENDIX
Definitions
Methodology
Ask the analyst
Datamonitor consulting
Disclaimer

Related research categories

By sector: Dairy (in Soft drinks)

By market: China (in Asia), China (in BRICM)