Private label in Russia 2012. Market analysis and development forecasts for 2012-2014.
This all-inclusive document reviews current economic conditions in Russia and projects economic development for the period to 2014. It dedicates an entire section of information on private label product manufacturing, benefits and drawbacks, regulations and the nature of the relationship between the suppliers and retailers.
The report conducts an in-depth, comparative analysis of specific private label products sold from the shelves of 17 of Russia’s most successful retail outlets. It features a database, in Excel format, containing entries for approximately 5,500 different products. The document supplies: category, RUB and USD retail prices, name of private label, manufacturer, package size and weight, and chain by which the product is sold. Each major retail chain is evaluated according to the selection of private label products offered, categories featuring the highest volume of private labels and number of products featured at various price points.
This second edition of PMR’s Private Label in Russia 2012, Market analysis and development forecasts for 2012-2014 updates readers on the products, manufacturers and retailers making news in today’s market. It provides assistance with a complete range of executive tasks vital to success in this challenging marketplace.
Table of contentsII. Executive summary
III. Overall socioeconomic situation of Russia
IV. Overview of the retail market
V. Value of private label market
VI. Overview of private label offer by store format and price segment
VII. Overview of private label market – trends
VIII. Consumer attitudes towards private labels
IX. Production of private labels
X. Profiles of selected retailers offering private labels
XI. Price positioning of retailers’ private labels
XII. List of graphs
XIII. List of tables
XIV. About PMR
XV. Contact PMR
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