Private label in Poland 2012
Market analysis and development forecasts for 2012-2014
Polish market for Private label product lines gains popularity in 2012
New products, increased consumer interest spur growth to 2014.
Consumers have made it clear: they want private label products. Grocery and other retailers are working to expand their private label collections to meet expanding demand and boost sales, and creating opportunity for businesses involved in the sector to grow and prosper.
Businesses that are involved in the manufacture, distribution and development and sale of private label lines will benefit from the comprehensive perspective, insightful analysis and precise forecasts prepared by PMR’s experienced analysts and presented in the publication entitled Private Label in Poland 2012, Market analysis and development forecasts for 2012-2014..
This report gathers information from a number of trusted sources, and offers readers an inside look at the distribution network that produces and delivers this valuable merchandise, from the retailers that develop product lists and categories to the manufacturers, wholesalers and distributors commissioned to produce and deliver the finished product. It examines the newest and most popular product additions and best sellers before looking ahead to plans for new products and categories of private label merchandise based on expanding consumer demand.
This exceptional document describes the plans and achievements of major market players through detailed profiles of the retail chains that stock private label goods, from hypermarkets to discount stores and supermarkets. It supplies details on the numbers of outlets in operation and strategies for expansion during the forecast period. Their private label sales totals are computed, and the share of overall sales attributed to private label merchandise is described. It offers statistical data on the value of the overall market and informed projections as to the effects of trends in the marketplace and the levels of growth this market will likely achieve in the years ahead.
This unique and valuable information resource is especially targeted to meet the needs of the executive and management staffs of companies engaged in the manufacture and retail of private label merchandise. Wholesalers and enterprises that support the manufacture and sales of these products will also benefit from the expert analysis and forecasts supplied within. They will find the report especially helpful while conducting a wide range of business activities, such as estimating revenue, preparing shareholder documents and surveying the activities of competing businesses. It is a vital aid when choosing products for addition to current offerings and estimating the earnings potential of strategic activities under consideration and refining the productivity of current operations in this market.
Table of contentsI. Methodology
II. Executive summary
III. Overview of Polish economy
IV. Value of the market
V. Overview of private label range
VI. Market condition and trends
VII. Qualitative survey on consumer behaviour and shopping habits in the area of groceries and basic products, including private labels
VIII. Profiles of selected retailers
IX. List of graphs
X. List of tables
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