Primo Schincariol Indústria de Cervejas e Refrigerantes SA in Soft Drinks (Brazil)
? The soft drinks market represents around 30% of Primo Schincariol’s net sales, and carbonates, bottled water and fruit/vegetable juice are the most representative products within the company’s portfolio. After the acquisition of Primo Schincariol by Japanese group Kirin at the end of 2011, the company has heavily invested in advertising campaigns mainly to promote its beer brands; however, Kirin’s carbonates are expected to be launched in Brazil in the short term.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Key Facts
Summary 2 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Competitive Position 2012
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