Prilepska Pivarnica ad in Alcoholic Drinks (Macedonia)
Over the forecast period, Prilepska Pivarnica will work to strengthen its position in the economy and standard lager categories by developing new products and expanding its distribution network. At the same time, the company will invest in improving distribution and promotional support for the Carlsberg and Tuborg brands, which it imports under licence. While Macedonia will remain its primary focus, the company will also seek to expand its presence in neighbouring and regional markets.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Prilepska Pivarnica ad: Key Facts
Summary 2 Prilepska Pivarnica ad: Operational Indicators
Summary 3 Prilepska Pivarnica ad: Competitive Position 2012
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