Premixed Smirnoff Vodka and Cola: Propelling Premix Spirits into the Mainstream

Published: August 2010

Publisher: Datamonitor

Product ref: 99900

Pages: 19

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 400.00

Report description

Introduction
Although the UK RTD (ready to drink) sector is in long-term decline, Diageo has been innovating with a new range of canned premixed ready to drink spirit and mixer serves.

Features and benefits
The case study series highlights innovation in global consumer markets.
This case study highlights strategic strengths and examines the extent to which it meets the needs of consumers and the competitive environment.
Highlights
Convenience is not as big a consumer pull in alcohol as in other, non alcoholic beverages where ready to drink formats are standard. Having originally helped to mainstream the RTD segment with its Smirnoff Ice brand, Diageo is now leading the emerging premixed ready to drink spirits sub-segment in the UK.

Your key questions answered
Stimulate ideation and invigorate brands by learning from industry leading examples with supporting consumer, product and market insight data.
Enhance your market positioning and concept development efforts, reducing risk for new product launches and increase chances of success.

Table of contents

Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Price: $ 400.00

Related research categories

By company: Smirnoff