Postobón SA in Soft Drinks (Colombia)

Published: May 2013

Publisher: Euromonitor Plc

Product ref: 171823

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

Postobón continues strengthening its local manufacturing facilities to be able to respond effectively to the expected expansion of the soft drinks market. In 2012 company bet on launching new products to the market; some of which were the first to be introduced in categories such as sports and functional water. The launch of Speed was a risky strategy as the products compete front to front with its own brand Postobón.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Postobón SA: Key Facts
Summary 2 Postobón SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Postobón SA: Competitive Position 2012

Price: $ 150.00

Related research categories

By sector: Soft drinks, General drinks

By market: Colombia (in South America), Saudi Arabia (in Asia)