Portraits Australia 2012

Portraits Australia 2012

Published: September 2012
Publisher: Wine Intelligence
Product ref: 151732
Pages: 59
Format: PDF
Delivery: By product vendor

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Price: $4000.00

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Portraits is based on a detailed survey of over 3,000 regular wine consumers – that is, those who drink wine at least once per month and conducted using an online questionnaire. This sample is fully representative of Australia's 11.5 million regular consumers of still light wine based on the Wine Intelligence annual calibration survey of wine drinkers in Australia. In addition, a qualitative research programme was conducted face-to-face focus groups with consumers from the key segments. This qualitative work focused on gaining an additional in-depth understanding of the motivations and behaviours driving wine consumption.This report includes the following documents: 1. Management Summary: Introduction to Australia Portraits 2. Handbook: Detailed description of each segment and their relationship with wine 3. Profiling tables with full Vinitrac® data.

Price: $4000.00

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By market: Australia (in Oceania)


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