Pompadour Té Srl in Hot Drinks (Italy)
Pompadour Té Srl is anticipated to stay focused on targeting health-conscious consumers in Italy, mainly the female segment, and support an image of health and well-being. In line with its 2012 strategy, it is likely to continue to invest in the dynamic fruit/herbal tea category, as well as black tea, launching products at the premium end of the market.
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Pompadour Té SRL: Key Facts
Summary 2 Pompadour Té SRL: Operational Indicators
Summary 3 Pompadour Té SRL: Competitive Position 2012
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