Pioma Industries Ltd in Soft Drinks (India)
Pioma Industries is a highly dominant industry player, with its sights set firmly on the soft drinks concentrates business. In the review period, the company tested several types of products in the concentrate format: the powder-liquid mix concentrate Rasna Utsav, Rasna Shake Up (shake mix) as well as a cola-flavoured powder concentrate. Pioma Industries is seeking to appeal to middle-income consumers, stressing this product’s economical pricing.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Pioma Industries Ltd: Key Facts
Summary 2 Pioma Industries Ltd: Competitive Position 2012
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