Philippines Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176741

Pages: 60

Format: PDF

Delivery: By product vendor

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Price: $ 2662.00

Report description

Product Synopsis
A detailed market research report on the Philippines beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Philippines beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The beer market was generally flat and fairly non-eventful in 2012 with limited NPD. Of the top five umbrella brands controlling over 99% of the market, only Red Horse (San Miguel Philippines) managed to see growth

What are the key drivers behind recent market changes?
The Philippines is an emerging economic nation with a democratic system of government. It is rich in natural resources, attracting large-scale foreign investment

What makes this report unique and essential to read?
The Philippines Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Philippines Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The climate of the Philippines is tropical and characterized by relatively high temperature, oppressive humidity and plenty of rainfall.

New sin taxes imposed on alcohol in 2012

In volume terms, the Philippines is one of the main beer markets in Asia and beer, in turn, is the most consumed alcoholic beverage in the country.

Brand shifting accelerates

Imports remain a minor element of the market at a fraction of one percent of volume and this seems unlikely to change in the short-term as price restricts the buying audience to a very small part of the population (mainly young professionals).

Key Highlights
Exports are ten times the level of imports but are still restricted. The main exporter is San Miguel Corporation and its top three export markets in 2012, by volume, were Korea (26% of exports), Singapore (12%) and Taiwan (11%).

Filipinos enjoy high alcohol beer. 61% of beer consumed in the country is over 5.5% Abv. Most is Red Horse (6.9% Abv).

Low calorie beers are reasonably popular, accounting for almost 10% of volume last year.

Based upon Canadean's pricing methodology, over three quarter's of beer consumed in the Philippines is mainstream, largely represented by just two brands - Red Horse and San Miguel Pale Pilsen

Red Horse, the extra strong lager sold by San Miguel Philippines, is the outstanding brand in terms of volume and also achieved the greatest increase in incremental volume last year as most of the competition saw sales dip

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1984-2015F
Table – Economic Indicators, 2004-2014F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
ASIA BREWERY INCORPORATED
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table -  Asia Brewery Full Brand List, ABV%, Pack Type
Table – Asia Brewery Brand Volumes, 2008-2012
SAN MIGUEL PHILIPPINES
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - San Miguel Philippines Full Brand List, ABV%, Pack Type
Table – San Miguel Philippines Brand Volumes, 2008-2012
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table 1: Philippines Population Size and Growth, 1991-2015F
Table 2: Asia Population Size and Growth, 2002-2013F
Table 3: Philippines Economic Indicators, 2004-2014F
Table 4: Taxation Base
Table 5: Legal Controls on Beer
Table 6: Historical Excise Rates of Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2012
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2010-2012
Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2011-2013F
Table 14: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 15: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 16: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 17: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 18: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 19: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 20: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 21: Beer Production/Trade/Consumption, 2002-2013F
Table 22: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 23: Consumption of FABs and Cider, 2002-2013F
Table 24: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 25: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 26: Beer Market Valuation (Local Currency), 2011-2013F
Table 27: Beer Consumption by Local Definition, 2009-2013F
Table 28: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 29: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 30: Beer Consumption by Type, 2009-2013F
Table 31: Beer Consumption by Geographic Scope, 2009-2013F
Table 32: Beer All Trademarks, 2008-2012
Table 33: Beer Brands by Local Definition, 2008-2012
Table 34: Beer Brands by Standard Price Segment, 2008-2012
Table 35: Beer Brands by Alcoholic Strength, 2008-2012
Table 36: Beer Brands by Type, 2008-2012
Table 37: Imported Brands by Origin, 2008-2012
Table 38: Beer Licensed Brands, 2008-2012
Table 39: Beer Trademark Owners, 2008-2012
Table 40: Beer Local Operators, 2008-2012
Table 41: Beer leading Brewers/Importers, 2008-2012
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 43: Beer Distribution: On vs Off Premise, 2009-2013F
Table 44: Breweries Capacity (000s HL)
Table 45: Asia Brewery Full Brand List
Table 46: Asia Brewery Brand Volumes 2008-2012
Table 47: Breweries Capacity (000s HL)
Table 48: San Miguel Brewery Inc Full Brand List
Table 49: San Miguel Philippines Brand Volumes 2008-2012

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

Price: $ 2662.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Philippines (in Asia)