Personalized Nutrition and the Future of Functional Foods
One size does not fit all for clothing; the same applies to diet and nutrition. This presentation looks at the subject of personalized nutrition within the context of the functional food market. It examines consumer attitudes and insights toward customization as well as nutrigenomics. A review of new personalized products is provided along with insight as to where the market is headed.
See how growing interest in individuality and self-expression are fueling the demand for products offering a more personal touch. Find out which consumers are most likely to buy into the concept of functional health and nutrigenomics. Learn about which product categories are best positioned to capitalize on the trend toward personalized nutrition.
As our understanding of the interconnected relationship between diet, disease and health improves, it is becoming more evident that a highly personalized approach to nutrition may be the best path to success.
Consumers are warming up to the concept of using genetic information to guide nutrition and diet-related choices, and while the trend may be in its infancy in the packaged goods marketplace, it may well prove to be the next growth platform for functional foods.
What are some of the drivers behind the trend toward personalized, customized products? What are some of the key growth opportunities for functional foods, going forward? How much do consumers know about nutrigenomics, and where is interest in the subject charting of late? Which kinds of products are currently referencing an ability to interact with a person’s DNA or genetic makeup?
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Current time at just-drinks headquarters: 7:22am (Sunday, 26 May 2013)