Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Published: January 2013
Publisher: MarketLine
Product ref: 160886
Pages: 30
Format: PDF
Delivery: By product vendor

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Introduction

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational structure to manage its global operations, based on six brand companies and 75 market companies.

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Highlights

Pernod Ricard recorded a 7.5% increase in revenues in 2012, reaching $11,429m; this performance was mainly driven by premium brands and emerging markets. The group has one of the largest marketing budgets in the industry; 21.8% of the group's net sales were spent on advertising and promotion in 2012.

The emerging markets are the key drivers of the company's growth, and represented 39% of its operating profit in 2012.

Pernod's attention is particularly focused on high income consumers, those 11 million individuals around the world that have over $1m in financial assets.

Your key questions answered
  • What is the size of the global wines & spirits market? How fast is the wines & spirits market growing? Who are the main competitors?
  • What is premiumization?
  • What are five pillars of Pernod Ricard's growth?
  • How does decentralized structure contribute to revenue increase?

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By company: Pernod Ricard


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