Market research: Pakistan (page 1 of 3)

Published in Acrobat pdf format and comprising of text, data tables and charts, Canadean’s Soft Drinks Reviews cover twelve beverage categories (where relevant): Bottled Water, Bulk/HOD Water, Carbona...

Synopsis This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Pakistan's soft drinks market Summary Published in Acrobat pdf form...

A competitively priced comprehensive overview of the key categories in the soft drinks market....

A strong increase in unit price in 2011 led to stifled volume growth in the hot drinks market. All areas were affected by the increase in production and import costs, which manufacturers decided to pa...

Increased disposable income led to a rise of 12.8% in consumption in Pakistan in 2011. Floods had an adverse effect on the living standards of rural consumers and tourism in urban areas. Most Pakista...

Volume growth was stifled for another year as prices grew significantly across all categories. Major players focused on cost efficiency and profit maximisation and did not launch any significant new p...

Pakistan is a developing nation and, as such, its population, in a retail sense, is primarily concerned with the purchase of basic necessities, which has led to a fragmented and underdeveloped retaili...

Retailing posted reasonably strong current value growth, strengthened by economic growth in 2012 which exceeded the previous year’s performance. While major issues such as the energy crisis continued ...

Pakistan Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts...

Business Monitor International's Pakistan Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory ...

Pakistan’s growing urban population and changing preferences of young consumers from tea towards coffee helped total coffee volume sales increase by 7% in 2011. While tea remains the more popular drin...

Increasing awareness of the positive effects of flavoured powder drinks, especially due to their link with milk, for growth in young children, led to strong growth of 11% in volume sales in 2011. Thes...

In 2011, strong marketing campaigns by leading players in the market, such as Tapal Tea (Pvt) Ltd and Unilever Pakistan, helped rejuvenate the image of tea as a product linked with traditions as well ...

This Beer in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the se...

Weak law and order continued to help foster demand for spirits in 2011. More people had access to alcoholic drinks sold through legal channels but resold through illegitimate means, as the checks are ...

As Pakistan nears a major water crisis, households have already, in the interests of health, started using water dispensers and bottled water for drinking at home. This development means that bottled ...

Major players in carbonates – PepsiCo and Coca-Cola – continued to emphasise in their marketing campaigns the price advantage they offered through discount schemes. Viral marketing campaigns announcin...

Concentrates, especially liquid concentrates (Rooh Afza and Jam-E-Shirin), were seen as healthier and cheaper alternatives to carbonates and packaged juices. This perspective helped people switch cons...

Compared to a time when apple, mango and orange were the only flavours available in fruit juices, major players expanded their product lines to include fruit mixes, grape, guava and other peripheral f...

RTD coffee is not produced, manufactured or distributed in Pakistan, instead it is imported on a private basis to supermarkets and hypermarkets. In a market where coffee generally is a new concept and...

The limited availability of RTD tea stood in the way of sales growth. As retailers use company provided refrigerators (mostly PepsiCo, Coca-Cola and Nestlé) to store the soft drinks, it was hard to fi...

As consumers become more accustomed to energy drinks, a large number of often very local brands have been launched with availability limited to a small number of outlets each. Variants of the Red Bull...

Milk continues to be the biggest subcategory within drinking milk products. Khula doodh (unpackaged/‘loose milk’) continues to constitute the majority of milk consumed in Pakistan and share of package...

In 2011, other dairy consists of only coffee whiteners, condensed/evaporated milk and cream. Pakistani consumers continue to perceive other dairy as processed (hence less fresh) than milk. Thus they c...

Yoghurt has a long history of presence in Pakistan and is very popular for its digestive benefits as well as for its nutritive properties in being a rich source of calcium, minerals and proteins. It i...

Almost all grocery retailing channels enjoyed strong value growth in excess of 5% in current value terms during 2010. The exception to this was other grocery retailers. Growth in 2010 was driven by a ...

A prolonged summer and improving economic conditions such as lower inflation rates helped the growth of beer volume sales in the first half of 2010. However, the effect on beer sales of the severe flo...

RTDs/high-strength premixes is mainly consumed by the urban elite of the country, as the products are only available through limited upmarket specialist outlets and are expensive compared to other typ...

New products launched in whiskies, gin and vodka in the second half of 2009 revitalised the demand for spirits as consumers showed a positive response to products which were promoted as being of highe...

Wine was not available in the majority of specialist retailers in Pakistan and on-trade sales were restricted to a small number of exclusive restaurants in the major cities. Awareness about wine consu...